underwriting spot

An underwriting spot is an announcement made on non-commercial educational (NCE) stations, and even for non-sponsoring companies and products.

Donors who contribute funding can include charitable trusts, and individuals.

Criticisms include inhibiting influences on symphony broadcasts on radio and theatrical productions on television.

[edit] PBS policy

The Public Broadcasting Service (PBS) defines its “Program Underwriting Policy” in its PBS Redbook. As of 2007 its provisions include the following:[1]

  • Underwriters are defined as third parties that voluntarily contribute cash to partially or fully finance the production or acquisition of a program by a PBS station. Underwriters do not include investment or licensing partners or distribution entities providing cash for other purposes.
  • The block of time containing underwriter credits is called the “underwriting credit pod”; it can be no longer than 60 seconds, with no more than 15 seconds allocated per underwriter. If any underwriter is mentioned, then all must be acknowledged.
  • Underwriting credit pods must “mirror the production values of the program and flow smoothly with program content and other packaging elements.”
  • Underwriting credit pods must appear at the end of the program and may appear at the beginning. In news and public affairs programs, underwriting credits must be included in both places. The end underwriting pod can be either before or after the program’s production credits; if an underwriting pod is including in the beginning, it must start within the program’s first three minutes and should be placed after the program’s opening or tease (in order to separate national underwriting from local underwriting).
  • When PBS partially funds the production, the underwriting credit pod must end with “…from Viewers Like You. Thank you”; when funding is received from the voiceover (“This program was made possible by the Corporation for Public Broadcasting”) and a “visual treatment” consisting of the CPB logo, the tag line “a private corporation funded by the American people” and the CPB’s website (“cpb.org”).

Public, educational, and government access (PEG) cable channels have commercial use restrictions and are created to be free from all underwriting informational messages permitted for PBS channels. Commercial underwriting considerations have limited First Amendment protections as the paid underwriting message is necessarily biased in nature.

[edit] References

  1. ^ Program Underwriting Policy from the PBS website

This article uses material from the Wikipedia article underwriting spot, which is released under the Creative Commons Attribution-Share-Alike License 3.0.

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