Paid Advertising 101: Understanding the Basics of Advertising on Social Media
An age-old advertising industry aphorism notes how ad spend follows eyeballs, and these days all eyeballs are on social media. According to data from eMarketer, Advertisers worldwide will spend $ 23.68 billion on paid media to reach consumers on social …
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Twitter Inc. Is Giving Away Advertising to Developers
Three years ago, without warning, Twitter (NYSE:TWTR) changed how developers could interact with its platform. The developer community was none too happy as third-party clients were hobbled, and many viewed Twitter's actions as anti-competitive.
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How One Advertising Startup Far From Silicon Valley And NYC Scored A 5 …
One of seven preferred partners for Google's advertising program in the automotive sector, PureCars uses paid advertising over Google search and its own display network to help match up its customers, typically auto dealers, with car-minded customers.
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In Mobile Advertising, Timing Is Everything
The history of advertising shows that for any new medium, the industry tends to use the same approach that worked in the old medium. The first TV ad was produced by Bulova watch and it showed the image of the product with a voiceover — essentially the …
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