Seth Godin’s three essential questions for every marketer:
“What’s your story?”
“Will the people who need to hear this story believe it?”
“Is it true?”
All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a glass than a glass. We believe that an ,000 Porsche is vastly superior to a ,000 Volkswagen that’s virtually the same car. We believe that 5 sneakers make our feet feel better—and look coo
Let's Talk About Why Yahoo Really Bought Tumblr: Native Advertising
So what is native advertising? A quick, simple definition: It's an ad whose form and delivery is identical to the content environment in which it is served. The opposite, in other words, of interruptive advertising: billboards, takeovers, and big … Read more on ReadWrite (blog)
Shirtless Men: The New 'Big Thing' In Advertising?
Has advertisers' preoccupation with half-naked women shifted to half-naked men? Unclear. I think that bikini-clad girls will be used to sell products until probably the end of time, but it's interesting to see more chest-baring men being thrown into … Read more on Huffington Post (blog)
How to tell if your business really needs an SEO retainer
If you want your organisation to succeed in today's digital landscape, you need to ensure that your website is easily found on search engines, right? Right. To do this, you need to pay large amounts of money to an SEO firm over a long period of time … Read more on Memeburn
3 Free SEO Tools for Auditing and Troubleshooting Onsite Issues
It's not uncommon in today's SEO landscape to wake up and find a sudden drop of organic search traffic and/or keyword rankings. When such a disaster occurs, most large brands have access to a qualified SEO agency or robust in-house team to identify and … Read more on Search Engine Journal
A Wall Street Journal and Washington Post Bestseller
Are you just playingor playing to win? Strategy is not complex. But it is hard. It’s hard because it forces people and organizations to make specific choices about their futuresomething that doesn’t happen in most companies.
Now two of today’s best-known business thinkers get to the heart of strategyexplaining what it’s for, how to think about it, why you need it, and how to get it done. And they use one of the most
Virtuatherapy – Online Hypnotherapy That Really Works!
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