All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works–and Why Authen ticity Is the Best Marketing of All Reviews

All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works–and Why Authen ticity Is the Best Marketing of All

All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authen ticity Is the Best Marketing of All

Seth Godin’s three essential questions for every marketer:
“What’s your story?”
“Will the people who need to hear this story believe it?”
“Is it true?”
All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a glass than a glass. We believe that an ,000 Porsche is vastly superior to a ,000 Volkswagen that’s virtually the same car. We believe that 5 sneakers make our feet feel better—and look coo

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Boston Agencies, Marketers and Media Roll Out Community-Assistance Efforts

Boston Agencies, Marketers and Media Roll Out Community-Assistance Efforts
Subscribe to Advertising Age today! Just updated! Ad Age Marketer Contact List available for purchase · Ad Age's exclusive agency executive contact list is now available for purchase and download! Stay on top of the news and stay ahead of the game …
Read more on AdAge.com (blog)

Teens take stock of local tobacco advertising
Mercedes Hill is getting a first-hand look at how tobacco advertising and placement can tempt youngsters. The Bossier City teen is among nine local youngsters surveying stores in Shreveport and Bossier City. The group will share their results with …
Read more on Shreveport Times

Poor Headlines Can e Costly for Online Marketers, Expert Says in New Find the Edge Article

Manchester (PRWEB UK) 27 March 2013

Online marketers need to focus on creating incentives, relevancy or curiosity in their email subject lines if they want recipients to open them – according to expert Ian Brodie.

In an article entitled, ‘How to Avoid a Marketing Email Disaster,’ he gives a personal account of his ‘worst ever’ marketing email, and picks it apart to demonstrate where he went wrong.

He discusses the best ways to ensure recipients click on an email and read what it has to say, rather than immediately deleting it.

Discussing the poorly performing email in question, he said: “So what was the problem with this particular email? To put it simply, I tried to be a little too smart for my own good.

“I give you exhibit A the subject line: ‘Spooked By Shadows.’

“Anyone who has experience with email marketing can probably see the issue straight away. There’s simply no reason for people to click on it.”

He says marketers need to create a reason for recipients to click on their messages. To do this, he cites research by John Caples that suggests a heading should offer benefits, reference news, or create curiosity in readers.

He said: “The email I sent out obeyed none of these principles. At the end of the day, being witty and smart with your marketing is only a good idea if it’s effective.

“Being effective is all that really matters, and this applies to marketing emails, advertisements and web pages where you’re trying to sell something.”

The full article can be read here: http://www.findtheedge.co.uk/sales-marketing/direct-marketing/how-to-avoid-a-marketing-email-disaster.

Ian Brodie is an internationally respected marketing expert, and was named as one of the Top 50 Global Thought Leaders in Marketing and Sales by Top Sales World Magazine. More information about him can be found here: http://www.findtheedge.co.uk/expert-panelist/ian-brodie.

Kenny Goodman, founder of Find the Edge said: “Ian’s articles offer invaluable advice for anyone who wants to improve their online selling techniques.

“It’s great to have him on-board with us as an expert panellist, and he’s promised us that there’s plenty more to come over the next few weeks.”

Find the Edge’s expert panellists contribute regular articles, videos and audio content designed to help business leaders improve their practices and get ahead of their competitors.







Years After Ditching the Click, CPG Marketers Embrace Web Ads With 'Calls to

Years After Ditching the Click, CPG Marketers Embrace Web Ads With 'Calls to
In Laurent Faracci's ideal world, "100% of our digital media would have a call to action." After studying effects of brand advertising on e-commerce sites and elsewhere, the U.S. chief strategy and marketing officer for packaged-goods giant Reckitt …
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Brands build digital ad tools
NEW YORK: Unilever, Kimberly-Clark and Kellogg are among the firms running in-house trading desks to buy digital ads, a move allowing them greater control over accessing and managing data. Unilever, the FMCG group, rolled out this type of system last …
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AT&T Goes After T-Mobile With Attack Ads
AT&T took aim at T-Mobile USA's network performance in newspapers ads yesterday, escalating a rivalry between two companies that were once poised to merge. Responding to unspecified claims by T-Mobile, AT&T ran a full-page counterattack in the New …
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Gartner Finds Corporate Websites Still A Higher Digital Marketing Priority For
Digital/online advertising was also cited by 43%. The survey asked respondents to rank different marketing activities first, second and third in importance, collating all three preferences to get the overall percentage. On first place preference …
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POM Wonderful Ruling Holds Lessons for Food Marketers

POM Wonderful Ruling Holds Lessons for Food Marketers
In January 2013, the Federal Trade Commission released its final ruling against POM Wonderful, unanimously upholding administrative law Judge D. Michael Chappell's May 2012 decision that POM lacked adequate substantiation for advertising claims that …
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James Franco Outs Homophobia In Advertising!
The actor has been a part of plenty controversial movies, but it was the gay-themed films — Leather Bar and Kink — that premiered at Sundance which caused him to lose THREE major advertising endorsements! Being the classy man that he is, James didn't …
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Lowe's Campaign Keeps Eye on the Weather
LOWE'S is introducing a new round of advertising to promote home improvement projects in the spring, its prime revenue-generating period. The ads, which began appearing on Sunday, reflect an effort by Lowe's to take advantage of the rebounding housing …
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Samsung Outspending Apple Inc. (AAPL) on Advertising
“Outspent by rival Apple Inc. more than three to one in advertising for mobile phones in the U.S. in 2011, Samsung responded with a marketing blitz on TV, billboards, the Internet and print media that moved the Korean company into the pole position …
Read more on Insider Monkey (blog)

Adobe Brings New Digital Advertising Solution to Media Agencies and Marketers

Adobe Brings New Digital Advertising Solution to Media Agencies and Marketers
Adobe Media Optimizer is a digital advertising platform for campaigns across search, display and social media. The new edition, Media Optimizer Standard, delivers a rules-based bidding solution that improves the performance of search engine marketing …
Read more on Business Wire (press release)

Why Mobile Ads Stink: It's Not Just a Tech Deficit, It's Digital Attention Deficit
My business column* in The Atlantic magazine this month is on mobile ads: Why they're so annoying and why it's so important that they get better — not only for companies like Google and Facebook, who rely on digital advertising for 80+ percent of …
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Internet Marketing Sucks – This Is Way Better!
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Minimaliste : Premium WordPress Theme Built For Marketers

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Marketing Public Relations; A Marketer’s Approach to Public Relations and Social Media

Marketing Public Relations; A Marketer’s Approach to Public Relations and Social Media


For undergraduate public relations, new media, and marketing courses. The first text to teach public relations through the lens of marketing. Marketing Public Relations breaks from the norm by presenting public relations using a marketing, rather than a communications studies or journalism, approach. This text recognizes the similarities between PR, word-of-mouth, and social networking media and creates a framework for constructing marketing strategies that incorporate these highly credible and cost-effective tools. Students will first learn the theory and then how to apply it, in order to “do Marketing Public Relations” in the real world.
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The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
David Meerman Scotts marketing bible has become a modern day business classic.This is the book every ambitious, forward-thinking, …

Practice of Public Relations, The (11th Edition)
Pairing Fraser Seitel’s unique, humorous voice with the most up-to-date case studies, interviews, news photos, and other techniq…

The AMA Handbook of Public Relations
Public relations was among the first industries to harness the power of the Internet. But along with business and the rest of the …