The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, Kellogg on Branding includes chapters written by respected Kellogg marketing professors and managers of successful companies. It includes:The latest thinking on key branding concepts, including brand positioning and designStrategies for launching new brands, leveraging existing brands, a
Archetypes in Branding: A Toolkit for Creatives and Strategists offers a highly participatory approach to brand development. Combined with a companion deck of sixty original archetype cards, this kit will give you a practical tool to: Reveal your brand’s motivations, how it moves in the world, what its trigger points are and why it attracts certain customers. Forge relationships with the myriad stakeholders that affect your business. Empower your team to access their creativity and innovate with
With the nation still gripped by sub zero temperatures during the Easter period All About Savings, the Uks leading commercial energy brokerage, has launched a new range of energy management products for businesses to help them manage their consumption and reduce their bills pro actively.
We have had the coldest March for over a hundred years which has caused businesses in the UK to use a lot more Gas & Electricity to keep their buildings, staff and customers warm. This increase in consumption has driven up the average bill for almost all companies by around 29% which is a large amount for any company to absorb especially during the current economic climate Say Jo Brookes, Marketing Manager at All About Savings.
Jo continues To try and help our customers reduce their consumption and therefore reduce their monthly bills we have launched a range of energy management products including Consumption Reporting which gives our customers the power to reduce waste and cut costs leading to increased profitability. We have made this service available to both half hourly and non half hourly business energy users allowing all companies to benefit from the service.
Another popular service that many of our customers have taken up in March is our free Market Intelligence on Energy Prices. At All About Savings we are consistently monitoring the energy markets to provide information on current and predictions on future pricing. Our market intelligence reports are created to inform businesses on new trends emerging within the energy sector which will allow companies to budget their consumption properly.
For more information on how All About Savings can assist your business please visit http://www.allaboutsavings.co.uk/business-electricity/half-hourly-meters/ or call 0845 1948 625.
Five trends representing the new frontier for business-to-business (B2B) marketing are identified in a new management brief from Tiziani Whitmyre, Inc. The brief, Five Business-to-Business Marketing Trends to Watch in 2013, is available to download from http://www.tizinc.com/white-papers/b2b-marketing-trends.
During 2013, business-to-business (B2B) marketers will be confronted by new opportunities too great to be ignored. We see five trends that will offer exciting potential for those who harness their power, said Rick Whitmyre, Tiziani Whitmyre, Inc. president, and author of the brief.
In the brief, Whitmyre identifies and discusses the five business-to-business marketing trends as including:
Operating any business is complex and challenging, but it provides interesting, creative, and rewarding experiences. Small Business Management, Seventh Edition, takes a practical and down-to-earth approach to planning, organizing, and running a small business. While employing current research and theory, Small Business Management takes a pragmatic “how-to” perspective illustrating many practical examples and applications from the business world. It explains how to achieve optimum benefits
Operating any business is complex and challenging, but it provides interesting, creative, and rewarding experiences. Small Business Management, Sixth Edition, takes a practical and down-to-earth approach to planning, organizing, and running a small business. While employing current research and theory, Small Business Management takes a pragmatic “how-to” perspective illustrating many practical examples and applications from the business world. It explains how to achieve optimum benefits fr
Help your students realize their dreams of small business success with this market-leading book. SMALL BUSINESS MANAGEMENT: LAUNCHING AND GROWING ENTREPRENEURIAL VENTURES, 16E provides the practical concepts, entrepreneurial insights, and comprehensive resources essential for students’ success now and throughout your management future. This edition’s solid coverage of the fundamentals of business management teaches not only how to start a business, but also how to manage, grow, and harvest a bus
Every manager could benefit from a solid grounding in the history and evolution of business thinking. The Best Business Books Ever is a uniquely organized guide and an illuminating collection of key ideas from the 130 most influential business books of all time. It places both historical and contemporary works in context and draws fascinating parallels and points of connection. Now fully revised and more than 30 percent bigger, this one book highlights the information you need to know and why i