Building Better Brands is the essential guide to creating and evolving brands. Leveraging three decades of brand consulting for legendary companies like Caterpillar, Harley-Davidson, 3M, Owens-Illinois, National Australia Bank, and American Express, as well as middle-market and new-media startups, Scott Lerman shares the processes and frameworks needed to build great brands.This book is for you if you’re a CEO seeking to enhance your knowledge of the branding process, a marketing/communications
The progression of the Internet hasn’t slowed down one bit; in fact, it’s only just begun. And with capabilities like visitor tracking, geo-targeting and personalized marketing, the business competition on the digital playing field has become more aggressive than ever. The advancements are rapid; adaptation is vital. And yet, business owners are either too tentative to dive in or want to get started but just don’t know where to begin.
Author Bill Eager shows you how to use valuable data to serve your firm AND your customer. He shares secrets for using e-mail, newsgroups and forums to get your message. Learn how to discover the latest demographics of the online world, and how to effectively tie “real world” marketing into your online efforts. You receive: no-nonsense discussion of the steps to create, place and measure the success of your online marketing, simple explanation of the terminology of Internet marketing, valuable
In this Step-by-Step Brand Strategy Guide Andrea Shillington shows startups everything they need to know before hiring a branding agency or graphic designer.
You will learn how to: – Awaken your purpose and connect with customers – Blaze a trail in your industry with your vision – Grow your startup quickly with your values – Attract customers you love and are profitable with brand positioning – Make a promise – Name your business; and much mo
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Multilingual and multiregional SEO – a step-by-step guide
MARKETING: SEO for your home market is one thing, taking it across borders with the same language is another – but adding multilingual into the mix adds yet another layer of complexity. But there are ways of getting your head around it all. READ MORE … Read more on Tnooz
3 Free SEO Tools for Auditing and Troubleshooting Onsite Issues
It's not uncommon in today's SEO landscape to wake up and find a sudden drop of organic search traffic and/or keyword rankings. When such a disaster occurs, most large brands have access to a qualified SEO agency or robust in-house team to identify and … Read more on Search Engine Journal
2013 SEO Practices Include Infographics, Citations, and Q&A – PRWeb
The world of SEO is always changing, and Think Big Online knows that in order to keep current, they must always adjust their services. One recent series of news posts written by Sanket Patel examines SEO practices that are becoming commonplace in 2013, … Read more on PR Web (press release)
The classic guide to copywriting, now in an entirely updated third edition This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention–and sell more products. Among the tips revealed are • eight head
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There are a lot of books out there that show collections of logos. But David Airey’s “Logo Design Love” is something different: it’s a guide for designers (and clients) who want to understand what this mysterious business is all about. Written in reader-friendly, concise language, with a minimum of designer jargon, Airey gives a surprisingly clear explanation of the process, using a wide assortment of real-life examples to support his points. Anyone involved in creating visual identities
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Praise for previous editions of Designing Brand Identity: An inspiring and powerful toolkit. The Marketer Alina Wheeler provides a practical structure for the brand building process. Al Ries, coauthor, Positioning Wheeler’s book offers a cogent description of how strategy and design meet in the real world among world-class companies. Marty Neumeier, author, The Brand Gap A valued reference book for all members of the branding team. Communication ArtsProduct Description Who are you
Is Your Marketing as Simple, Effective, and Affordable as Duct Tape? Let’s face it, as a small business owner, you are really in the business of marketing. The problem for most small business owners is that they suffer from “marketing idea of the week” syndrome instead of implementing a systematic approach to the problem of small business marketing. In Duct Tape Marketing, renowned Small Business Marketing guru John Jantsch shows you how to develop and execute a marketing plan that will give y