All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works–and Why Authen ticity Is the Best Marketing of All Reviews

All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works–and Why Authen ticity Is the Best Marketing of All

All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authen ticity Is the Best Marketing of All

Seth Godin’s three essential questions for every marketer:
“What’s your story?”
“Will the people who need to hear this story believe it?”
“Is it true?”
All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a glass than a glass. We believe that an ,000 Porsche is vastly superior to a ,000 Volkswagen that’s virtually the same car. We believe that 5 sneakers make our feet feel better—and look coo

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Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads

Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads

Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads

The classic (and irreverent) bestselling guide to creating great advertisingHey Whipple, Squeeze This has inspired a generation of ad students, copywriters, and young creatives to make their mark in the industry. But students need new guidance to ply their craft now in the digital world. This new fourth edition explains how to bring brand stories into interactive, dynamic places online, in addition to traditional television, radio, print, and outdoor ads.Creativity is still king, but this new ed

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15' Full Color Custom Tall Swooper Advertising Flag Feather Banner Digital Print

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FDA Approved Digital Non-Contact Temperature Gun Infrared IR Laser Thermometer
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My Life in Advertising (Classic Reprint)

My Life in Advertising (Classic Reprint)

My Life in Advertising (Classic Reprint)

The chidf object behind every episode is to offer helpful suggestions to those who will follow me. And to save them some of the midnight groping which I did. One night in Los Angeles I told this story to Ben Hampton, writer, publisher, and advertising man. He listened for hours without interruption, because he saw in this career so much of value to beginners. He never rested until he had my promise to set down the story for publication. He was right. A ny man who by a lifetime of excessive appli

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The Boston Consulting Group on Strategy: Classic Concepts and New Perspectives

The Boston Consulting Group on Strategy: Classic Concepts and New Perspectives

The Boston Consulting Group on Strategy: Classic Concepts and New Perspectives

A collection of the best thinking from one of the most innovative management consulting firms in the worldFor more than forty years, The Boston Consulting Group has been shaping strategic thinking in business. The Boston Consulting Group on Strategy offers a broad and up-to-date selection of the firm’s best ideas on strategy with fresh ideas, insights, and practical lessons for managers, executives, and entrepreneurs in every industry. Here’s a sampling of the provocative thinking you’ll find in

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Strategy and the Business Landscape (3rd Edition)
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