Building Better Brands: A Comprehensive Guide to Brand Strategy and Identity Development

Building Better Brands: A Comprehensive Guide to Brand Strategy and Identity Development

Building Better Brands: A Comprehensive Guide to Brand Strategy and Identity Development

Building Better Brands is the essential guide to creating and evolving brands. Leveraging three decades of brand consulting for legendary companies like Caterpillar, Harley-Davidson, 3M, Owens-Illinois, National Australia Bank, and American Express, as well as middle-market and new-media startups, Scott Lerman shares the processes and frameworks needed to build great brands.This book is for you if you’re a CEO seeking to enhance your knowledge of the branding process, a marketing/communications

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Digital Minds: 12 Things Every Business Needs to Know About Digital Marketing (2nd Edition)

Digital Minds: 12 Things Every Business Needs to Know About Digital Marketing (2nd Edition)

The progression of the Internet hasn’t slowed down one bit; in fact, it’s only just begun. And with capabilities like visitor tracking, geo-targeting and personalized marketing, the business competition on the digital playing field has become more aggressive than ever. The advancements are rapid; adaptation is vital. And yet, business owners are either too tentative to dive in or want to get started but just don’t know where to begin.

In the 2nd edition of WSI’s Digital Min

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Branding: Transform Your Business By Building Your Brand The Right Way! (Business Branding, Online Marketing)

Branding: Transform Your Business By Building Your Brand The Right Way! (Business Branding, Online Marketing)

Branding: Transform Your Business By Building Your Brand The Right Way! (Business Branding, Online Marketing)

Branding

Transform Your Business By Building Your Brand The Right Way!

Have you ever….Wondered why some business’s look more professional than others? Wondered how do you create a brand that will help you grow you Business? Wondered How to make your Business stand out in a crowd?Or maybe your just wondering what all the hype around Branding is…

Whatever your reasons for wanting to know about Business Branding this book is for you!

This book is action packed

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Brand Thinking and Other Noble Pursuits

Brand Thinking and Other Noble Pursuits

Brand Thinking and Other Noble Pursuits

  • Used Book in Good Condition

The notion of the brand, like any concept that dominates markets and public consciousness, is a challenge to define. Is it a simple differentiator of the cereals in our cupboards, a manipulative brainwashing tool forced on us by corporations, or a creative triumph as capable as any art form of stimulating our emotions and intellect? For those of us who grapple with these questions on a daily basis, Brand Thinking and Other Noble Pursuits elevates the discussion to the level of revelation. Each

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Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks)

Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks)

Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks)

The secret to successful word-of-mouthmarketing on the social web is easy: BE LIKEABLE. A friend‘s recommendation is more powerful than any advertisement. In the world of Facebook,Twitter, and beyond, that recommendation can travel farther—and faster—than ever before. LIkeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. Andmost important, learn how to truly e

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Branding for Good (Branding for Good: The Step-by-Step Brand Strategy Guide for Startups Before Hiring a Branding Agency or Graphic Designer)

Branding for Good (Branding for Good: The Step-by-Step Brand Strategy Guide for Startups Before Hiring a Branding Agency or Graphic Designer)

Branding for Good (Branding for Good: The Step-by-Step Brand Strategy Guide for Startups Before Hiring a Branding Agency or Graphic Designer)

In this Step-by-Step Brand Strategy Guide Andrea Shillington shows startups everything they need to know before hiring a branding agency or graphic designer.

You will learn how to:
– Awaken your purpose and connect with customers
– Blaze a trail in your industry with your vision
– Grow your startup quickly with your values
– Attract customers you love and are profitable with brand positioning
– Make a promise
– Name your business; and much mo

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Cross Branding Iron Christian Craft Steak Wood Branding Irons

$11.25
End Date: Tuesday Oct-17-2017 23:01:25 PDT
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Branding Irons Numbers "0" through "9" steak, crafts, wood or leather
$10.95
End Date: Sunday Oct-15-2017 19:48:09 PDT
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The Brand Gap: How to Bridge the Distance Between Business Strategy and Design

The Brand Gap: How to Bridge the Distance Between Business Strategy and Design

The Brand Gap: How to Bridge the Distance Between Business Strategy and Design

THE BRAND GAP is the first book to present a unified theory of brand-building.  Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives. In an entertaining two-hour read you’ll learn:

• the new definition of brand
• the five essential disciplines of brand-building
• how branding is changing th

List Price: $ 29.99

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The Brand Gap: How to Bridge the Distance Between Business Strategy and Design Reviews

The Brand Gap: How to Bridge the Distance Between Business Strategy and Design

The Brand Gap: How to Bridge the Distance Between Business Strategy and Design

THE BRAND GAP is the first book to present a unified theory of brand-building.  Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives. In an entertaining two-hour read you’ll learn:

• the new definition of brand
• the five essential disciplines of brand-building
• how branding is changing th

List Price: $ 29.99

Price:

Cross Branding Iron Christian Craft Steak Wood Branding Irons

$11.25
End Date: Tuesday Oct-17-2017 23:01:25 PDT
Buy It Now for only: $11.25
Buy It Now | Add to watch list
Branding Irons Numbers "0" through "9" steak, crafts, wood or leather
$10.95
End Date: Sunday Oct-15-2017 19:48:09 PDT
Buy It Now for only: $10.95
Buy It Now | Add to watch list

Brand Against the Machine: How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition Reviews

Brand Against the Machine: How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition

Brand Against the Machine: How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition

Ditch traditional corporate branding to create a powerful, recognizable brandBrand Against the Machine offers proven and actionable steps for companies and entrepreneurs to increase their brand visibility and credibility, and to create an indispensable brand that consumers can relate to, thus becoming life-long customers. Discover the aspirational currency that makes your brand one that people want to be or want to be friends with. Learn how to be real with your audience and make strategic assoc

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Brand Against the Machine: How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition

Brand Against the Machine: How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition

Brand Against the Machine: How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition

Ditch traditional corporate branding to create a powerful, recognizable brandBrand Against the Machine offers proven and actionable steps for companies and entrepreneurs to increase their brand visibility and credibility, and to create an indispensable brand that consumers can relate to, thus becoming life-long customers. Discover the aspirational currency that makes your brand one that people want to be or want to be friends with. Learn how to be real with your audience and make strategic assoc

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