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Welcome to Ideas4Rent Marketing
Since 1997 Ideas4Rent Marketing has been helping businesses and entrepreneurs get started online. We have been lucky enough to be trained and mentored by some of the biggest money makers on the internet. We specialize in creating integrated marketing plans using traditional and non-traditional tactics. We are proficient at SEO, viral marketing, keyword marketing, PPC, email marketing and online content generation.

INSIGHTS INTO SALES COPY WRITING

by Don MacLeod

Sales copy online can make or break your business. A good sales letter must lure visitors, create trust and motivate readers to purchase. You can spend millions of dollars on ads and still have low or no response. But just pay a little more attention to your sales copy and then watch the response you get to your advertisements. Here’s some fundamental rules you could apply to see some magic work with your ads:

· No matter how “wow” your words are, you have to have a good product for sustainability. Keep away from false claims, over exaggerations, just put in pretty terms what your product really does and why people should buy it.

· Your first copy will not be absolutely brilliant. You will have to play around with it and make changes. Test it. Ask for opinions. Select a pilot market to test effectiveness. All this takes time, hence plan well

· Follow the well known AIDA strategy [source: Strong, E.K. (1925). "Theories of Selling". Journal of Applied Psychology] – Attention, Interest, Desire, Action. Your copy must grab the intention of people at just one glimpse of it. It should create an interest to probe in further. It should make the customer want to really buy the product and most importantly, now and not later!

· You should have a killer headline. It should really make the reader go over to the next line. Headline says it all. It should really be a class apart. Here is a great headline tool that I written about and use quite often. Headline Analyzer Tool - Check out the score of the headline above.

· Go in a descending order in terms of your product features – put the best ones on top and the less interesting ones in the end. The ones right on top grab interest and create desire.

· Stories always inspire. So tell a story and connect it with your product. The convincing power of stories is greater.

· Answer all the queries that you think your buyers might have. Your copy should not leave out any information. Think of prospective doubts and apprehensions and steer them clear by offering a good, valuable explanation to them. This way, you will earn trust and the customer will feel like you have really understood them.

· Use bullet points for each feature. It is just easier on the eye. Bold and italicize whatever is most important. Do not over use these features though.

· Set time limits. Example: limited period offers! This will get your prospects to act now, and not read and forget about it.

· Show testimonials. This is a wonderful way of convincing people, especially if the testimonial is from a well known or important person.

· Make the process of buying simple. The process should not require the buyer to spend loads of time online, looking for your product which is just lost somewhere in your website. Design the buying process in easy steps.\

· Substantiate your facts with proofs and numbers– Eg: Research carried out by the well experienced team of professionals here shows that our products contain the highest amount of natural compounds in cosmetics in comparison to others available in the market.

· Ensure you take opinions from a lot of people before actually releasing your copy.

These are some of the tips you could follow to make your copy better than it looks now. Understand your prospects and give them what they want rather than what you want to thrust on them.