Bop Design Announces the Importance of Knowing Your Ideal Client

San Diego, CA (PRWEB) March 29, 2013

Despite an economy that appears headed in the right direction, small business owners are feeling more stressed than ever, says Gabrielle Karol on Fox Business. In fact, an annual small business survey conducted by Brother, found that 58% of business owners reported higher stress levels in 2013 than in 2012. One approach to reducing this stress, suggests Bop Design, a San Diego website design agency, is for companies to focus their marketing efforts on their ideal clients.

Marketing is a challenge for any business, but especially for small businesses with limited resources, says Jeremy Durant, a principal in Bop Design. Thats why identifying your ideal client is so important. When you dont know who to market to, you end up marketing to everybody, which is a sure recipe for failure. Identifying your ideal client can reduce stress because it narrows the scope of your marketing efforts and enables you to use your marketing dollars much more effectively.

To identify their ideal client, companies should ask questions like:

Marcus Foster Education Fund names new board of governors

Oakland, Calif. (PRWEB) March 29, 2013

The Marcus Foster Education Fund, the 40-year-old non-profit organization that helps Oakland Public Schools improve student academic achievement, has named eight new members to both its governing and emeritus boards with backgrounds including accounting, economic development and revitalization, law, journalism and public relations.

New members are as follows:

Michon Coleman Trained as an attorney, Coleman is Community & Government Relations Manager for Kaiser Permanente in the East Bay. In addition to the Marcus Foster Education Fund, she serves on the board on summer learning non-profit and volunteers her time and pro bono services for several community organizations. Coleman also serves as secretary of the MFEF.

Charis Fong Fong has spent the past 17 years working to improve opportunities for low-income families and to build healthy and vibrant communities. Trained as an attorney, Fong has been a leader in the fields of community development and economic development, most recently as the Director of Neighborhood and Economic Development at East Bay Asian Local Development Corporation in Oakland, CA. She is passionate about creating better pathways for OUSD students moving into the 21st century workforce and marketplace.

Randy Horn A CPA, Horn manages the Oakland office GKK Works an architectural engineering and design firm. Horns has managed of His qualifications and capability have afforded him the opportunity to manage large-scale institutional capital improvement programs requiring the interaction of contractors, consultants, users, board members, union representatives, and community stakeholders. His construction experience has been focused on education work for K-12, community college, and universities. Horn is also treasurer of the MFEF board.

Byron McCauley McCauley is senior director of public relations at KnowledgeWorks, a social enterprise based in Cincinnati that develops and supports innovative education initiatives nationwide. McCauley spent 20 years in the newspaper industry in various reporting, opinion writing and editing roles for Times Mirror Co., Gannett Co. Inc., Advance Publications and Scripps. McCauley has been executive speechwriter for Cintas Corporation, a Fortune 600 company, and has served at a board member the Boys and Girls Clubs of America in two cities. He has been deeply involved tutoring and mentoring youth.

Autumn McDonald McDonald is a consultant with FSG, a nonprofit consulting firm specializing in strategy, evaluation, and research. She has more than 13 years of experience working with foundations, nonprofit organizations, government agencies, school districts, and associations on strategy, program design, evaluation, and advocacy. Prior to joining FSG, McDonald founded and consulted with Catalyst Education Consulting, serving clients such as the National Science Foundation, Achieve, Beyond 12, and NewSchools Venture Fund, among others. She has also managed project teams, directed national strategic initiatives, created and managed evaluation processes, and directed research and curriculum for organizations including Genesys Works, the American Institutes for Research, the Center for Reform of Schools Systems, and Teach for America.

Tony Mirabelli Mirabelli, Ph.D., is a lecturer in the Graduate School of Education, and a graduate advisor for the Cultural Studies of Sport in Education program at the University of California. He also is the Coordinator of the Tutorial Program for the Athletic Study Center, and an Academic Specialist who works closely with student athletes who have special academic needs.

George Zamora — Zamora is a Policy and Program Analyst at the University of California Office of the President, where he provides policy development, analysis, and decision support to UCs leadership on issues such as freshman and transfer eligibility and admissions, undergraduate student services and welfare, and campus climate and diversity, among others. Zamora holds a Masters in Public Administration from New York University and a Bachelors in Sociology from UC Berkeley. He is also an alumnus of the Hispanic Leaders Program at the Universidad Internacional Men

Open Spiritual Channels & Experience A Soul Healing Evening With Master Zhi Gang Sha, March 29-31, 2013 in San Francisco, CA

San Francisco, CA (PRWEB) March 29, 2013

New York Times bestselling author and founder of Soul Mind Body medicine, Master Zhi Gang Sha, is leading a soul healing movement around the world helping individuals to find a path to harmony with the universe, achieve balance in their lives, cleanse their karma, be of service to others, and live a life that fulfills their souls purpose. Being a direct channel from the Source, Master Sha focuses on Soul Power, and delivers soul wisdom and enlightenment by lifting the soul to a higher spiritual level in heaven. Starting with a complimentary Soul Healing Evening with Divine Healing Hands Blessings on Friday, March 29 from 7:00pm to 10:00pm PAC in person and via global webcast, Master Zhi Gang Sha will then offer a profound and the life-transforming workshop, Open Spiritual Channels, in person only on Saturday, March 30 and Sunday, March 31 for only $ 100. In this rare opportunity, Master Sha will share powerful techniques to open spiritual channels so that people can advance on their physical and spiritual journeys. Plus, all registered attendees have the opportunity to invite three additional friends to experience the workshop for themselves. All in-person events are held at the San Francisco Marriott Union Square located at 480 Sutter Street. To attend in San Francisco or via global webcast, visit:

Millions of people are searching for wisdom to transform their health, find true love, advance their spiritual journey, and find financial balance — all while seeking lifes purpose. During the Soul Healing Evening with Master Sha, participants will experience the power of Divine Healing Hands blessings that will help individuals find a path to harmony with the universe while achieving balance in their lives. Master Sha will demonstrate how Divine Healing Hands blessings bring the frequency of Divine love and light to clear blockages in any aspect of life.

The healing evening is the perfect precursor to a powerful weekend with the Open Spiritual Channels workshop in San Francisco where attendees learn and experience:

The power and significance of the four key spiritual channels: Soul Language, Direct Soul Communication, Third Eye and Direct Knowing
How to open Soul Language and how to translate Soul Language
How to apply Soul Language and Soul Language Translation for healing, rejuvenation and transformation of any aspect of life
Powerful and sacred techniques to open Direct Soul Communication Channel
Profound wisdom to help you open the Third Eye and understand the spiritual images
Divine Downloads and blessings to open and purify spiritual channels

To Register for the Soul Healing Evening with Divine Healing Hands on March 29 (available in person in San Francisco and via webcast) go to: To register for the March 30 and 31 Open Spiritual Channels workshop with Master Zhi Gang Sha visit: To locate one of Master Shas Worldwide Representatives in 22 cities, please go to or call Master Shas Soul Power Center in San Francisco: 415.971.7373.

According to Master Sha, “Modern medicine focuses on matter inside the cells. Traditional Chinese medicine and many other healing modalities focus on the energy between cells. Soul Healing focuses on the soul. Everything has a soul. Every person, pet, organ, cell has a soul. Soul blockages are the root cause of most challenges in life. He also says, “soul blockages are karma. Karma is the record of a persons service in past lives. Karma is divided into good karma and negative karma. When one is kind, loving, compassionate, selfless and generous in thoughts, words, actions and deeds, one accumulates good karma or virtue. When one makes mistakes, such as killing, cheating, and harming others, one accumulates negative karma. Mind blockages are negative mindsets, attitudes and beliefs. Body blockages are energy and matter blockages. If a person is sick, the soul is sick. A soul is a golden light being. Soul is spirit. Soul is message. Soul is the essence of life.” Master Sha says, Everything has a soul. If you heal the soul first, then healing of the mind and body will follow.

Why Does Master Sha offer Soul Healing Blessings for Everyone?

In his teens, Master Sha made a commitment, some might call it a vow, to help relieve the pain and suffering caused by disease and physical ailments in his native China. Throughout his 40 years of clinical and field work, his deep compassion for humanity has driven him to continually seek new and more powerful practices and techniques to relief suffering. Since his childhood, Master Sha has always served those around him, whether it was tutoring students after school or establishing a free clinic in the Philippines. As a soul healer and Divine Channel, he has offered soul healing to those who join his daily Soul Healing teleconferences or webcasts for more than seven years and offers many other programs on a daily basis.

Why Do Individuals Need Soul Healing in 2013?

Master Sha teaches a universal Tao principle that reincarnation happens to everything. “Not only do human beings reincarnate, but Mother Earth does too. Mother Earths reincarnation goes through a cycle of eras, each lasting fifteen thousand years.” says Master Sha. “Since 2003, the earth has entered into the Soul Light Era which is the era in which soul over matter will be prominent.”

“The beginning of this era has been marked by floods, blizzards, droughts, famine, disease, political, religious and ethnic wars, economic challenges, vanishing plant and animal species and other upheavals as part of this transition,” Master Sha says. In response, millions of people are suffering from depression, anxiety, fear, anger and worry. They also suffer from pain, chronic conditions and life-threatening illnesses.

“Mother Earth is going through a very special transition marked by intense purification. Humanity is enduring suffering because of negative Karma created over thousands of years of wars, killing, greed, stealing, cheating, taking advantage of others and other atrocities of humanity,” says Master Sha. Also, by damaging Mother Earth by clearing out forests, wrenching natural resources from the land and water, testing nuclear weapons, pollution and causing the extinction of her animal inhabitants, we have created very bad karma, Master Sha says. Karma is cause and effect. Weve caused harm to ourselves, our families, our communities and Mother Earth. When you produce so much negative energies we throw off the natural balance of nature. We have to reconnect our energies with nature and bring our lives back into balance with the Mother Earth.

Master Zhi Gang Sha is the soul leader, a world-renowned master healer, and a divine servant. He is the founder of Soul Mind Body medicine. He was trained as a conventional medical doctor and a doctor of traditional Chinese medicine. The founder of the Institute of Soul Healing and Enlightenment and the Love Peace Harmony Movement, Master Sha is a grandmaster of many ancient disciplines, including tai chi, qigong, feng shui, and the I Ching. Master Sha is also an expert in the most advanced cellular healing science now occurring in China. In the West, he is involved in breakthrough research on the effects of spirit on the human system. Dr. Sha was named Qigong Master of the Year at the Fifth World Congress on Qigong. In 2006, he was honored with the prestigious Martin Luther King, Jr. Commemorative Commission Award for his humanitarian efforts.

Master Zhi Gang Sha has more than 80,000 followers on Facebook and over 200,000 devotees worldwide. There are more than 1,000 Soul Healing miracle videos posted on Master Shas YouTube Channel ( ), with over 1.1 million views. Everyday people all over the world are experiencing pe

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Kovels on Antiques and Collectibles April 2013 Newsletter Available

(PRWEB) March 28, 2013

The April 2013 “Kovels on Antiques and Collectibles” newsletter is now available in print and online.

Midcentury modern cocktail tables from the 1950s and ’60s with sleek lines and geometric shapes are featured in the just-published April 2013 issue of Kovels on Antiques and Collectibles. Tables made of glass, metals and wood, by or attributed to major designers, sold at a West Palm Beach Florida auction, where prices ranged from under $ 1,000 to over $ 40,000. Bottle collecting has been growing in popularity again and collectors are always on the hunt for interesting shapes and colors. See pictures and prices of antique soda, mineral water, ale and wine bottles in shades of mellow yellow, olive green and deep blue that sold at a Connecticut auction. Countertop gaming machines called “trade stimulators” tempted bidders’ skill and luck at a Las Vegas auction. Kovels’ newsletter antes up more information about trade stimulators, along with descriptions and selling prices.

Learn about painted ladies made of porcelain that were once stitched on fancy pincushions or attached to skirts that could cover pots of tea. Collectors call them half-dolls and more than 100 sold at a Maryland doll auction. Nineteenth-century cribbage boards are also featured, as well as firkinssmall wooden buckets considered “folk art” by collectorssold at a winter auction in Massachusetts.

Terry Kovel’s granddaughter went “on the road” to review the Lincoln Road Market in Miami Beach. Auctioneer, Bill Morford, comments on what’s happening in the world of advertising collectibles. Regular monthly features are here, tooAprils Dictionary of Marks lists marks on half-dolls and the Buyers Price Guide lists current prices of dozens of antiques and collectibles. The popular illustrated Collectors Gallery has answers to readers questions about a cottage ware tea set, a Waterbury “Steamer” clock, an antique Wave Crest comb and brush case and a Buddy L toy convertible.

With its mixture of expert advice and reports on whats hot in the market, Kovels newsletter has something to offer for both beginning and experienced collectors. Kovels on Antiques and Collectibles is available as a print subscription or as a digital downloadable version that is part of the Premium subscription.

Terry Kovel, well-known columnist and author, gives information and advice on collecting. She will discuss antiques and collectibles topics with accredited media. Photographs are available. Contact pr(at)


The online website,, created by Terry Kovel and Kim Kovel, provides collectors and researchers with up-to-date and accurate information on antiques and collectibles. Kovels Antiques was founded in 1953 by Terry Kovel and her late husband, Ralph. Since then, Kovels Antiques has continually published some of Americas most popular books and articles about antiques, including the best-selling Kovels Antiques and Collectibles Price Guide, now in its 45th edition. The Kovels website, online since 1998, and free weekly email, Kovels Komments, give readers a bird’s-eye view of the market through up-to-date news, auction reports, an online Price Guide, a Marks Dictionary, readers questions with Kovels answers and much more.

Contact Information:

Liz Lillis



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Venveo Scores Three ADDY Awards at This Years Event

Roanoke, VA (PRWEB) March 28, 2013

Local marketing agency Venveo was recognized by the Roanoke ADDY Awards for its creative efforts in digital media. Venveo won both the Best of Interactive website category and the Gold ADDY in Websites, Consumer-Services category for their work on CAPC’s Pets and Parasites Website They also won the Gold ADDY in the Advertising Industry Self-Promotion category for their own site

The Western Virginia ADDY Awards, hosted by the American Advertising Federation Roanoke recognizes the best in local advertising and marketing talent. Each of Venveos three awards showcases their companys unique approach to digital marketing and their ability to effectively communicate and engage a variety of audiences.

The Companion Animal Parasite Council (CAPC) came to Venveo looking for a way to better communicate and engage with pet owners and the general public as a whole: We wanted a website that would help us better connect with pet owners and Venveo delivered. Venveo worked with us to understand what we wanted and what would best suit our target audience. The finished product is exactly what we wanted. Our site is consumer friendly, and the map functionality is nothing short of phenomenal. Plus, traffic to our site has grown every month since we completed the update.

In 2012, Venveo underwent a major rebrand. During their rebranding process they launched their new website Most notably, their new site is built using responsive design, which adjusts the layout of the site based on the screen size of the viewing device. So whether viewers use their smart phone, tablet or computer, they see the same great site in the right proportions every time. The ADDYs recognized Venveos smart use of new technology on their own site with their Gold Award for Advertising Industry Self-Promotion.

Venveos approach to marketing is based around the idea that Digital Marketing and Advertising can best be utilized through thoughtful collaboration with our clients. Whether it is a marketing campaign, website, or rebrand their aim is to connect with audiences on an emotional level. Visit their award-winning site, or contact Founder Zach Williams at zach(at)venveo(dot)com for more information on how they can help your brand. Follow us on Twitter at @Venveo.

Poor Headlines Can e Costly for Online Marketers, Expert Says in New Find the Edge Article

Manchester (PRWEB UK) 27 March 2013

Online marketers need to focus on creating incentives, relevancy or curiosity in their email subject lines if they want recipients to open them – according to expert Ian Brodie.

In an article entitled, ‘How to Avoid a Marketing Email Disaster,’ he gives a personal account of his ‘worst ever’ marketing email, and picks it apart to demonstrate where he went wrong.

He discusses the best ways to ensure recipients click on an email and read what it has to say, rather than immediately deleting it.

Discussing the poorly performing email in question, he said: “So what was the problem with this particular email? To put it simply, I tried to be a little too smart for my own good.

“I give you exhibit A the subject line: ‘Spooked By Shadows.’

“Anyone who has experience with email marketing can probably see the issue straight away. There’s simply no reason for people to click on it.”

He says marketers need to create a reason for recipients to click on their messages. To do this, he cites research by John Caples that suggests a heading should offer benefits, reference news, or create curiosity in readers.

He said: “The email I sent out obeyed none of these principles. At the end of the day, being witty and smart with your marketing is only a good idea if it’s effective.

“Being effective is all that really matters, and this applies to marketing emails, advertisements and web pages where you’re trying to sell something.”

The full article can be read here:

Ian Brodie is an internationally respected marketing expert, and was named as one of the Top 50 Global Thought Leaders in Marketing and Sales by Top Sales World Magazine. More information about him can be found here:

Kenny Goodman, founder of Find the Edge said: “Ian’s articles offer invaluable advice for anyone who wants to improve their online selling techniques.

“It’s great to have him on-board with us as an expert panellist, and he’s promised us that there’s plenty more to come over the next few weeks.”

Find the Edge’s expert panellists contribute regular articles, videos and audio content designed to help business leaders improve their practices and get ahead of their competitors.

Bonita Platinum Tequila and Celebrity Partner Xzibit arrive in The Twin Cities for official autograph signing to kick off the national launch of ultra-premium tequila

Minneapolis, MN (PRWEB) March 27, 2013

The Bonita Sprits Company and their celebrity partner, hip hop recording artist, actor, and business mogul Xzibit who is also co-owner of The Bonita Platinum Tequila brand hosted a celebrity meet and greet during an autograph bottle signing at Merwin Liquors in Minneapolis, Minnesota to mark the launch of their national e-commerce distribution partnership this past Thursday on March 21 St. X-to-the-Z as is he known to many of his adoring fans, arrived to a freezing cold crowd of several hundred fans braving the

arctic like weather for a chance to meet the superstar and get their very own autographed bottle of his Bonita Tequila. It was insane to see that this many people came out to support the launch of the new tequila in this freezing temperature. I live in Cali, so Im not use to this cold weather. I was like man, this is so cool, literally laughed Xzibit.

I was very impressed,” said Louis Dachis proprietor of Merwin Liquors. “I had no idea that this many people would show up. It was great. Success seems to follow the power duo everywhere they land. The Bonita Spirits Company and Xzibit announced a partnership was formed in November of 2012. Since the announcement Bonita Platinum Tequila has been a part of several major television programming including both the GRAMMYs

USOC, ESPN & Coca-Cola Execs Celebrated at Cynopsis: Sports Media Awards

New York, NY (PRWEB) March 26, 2013

Boasting some of the hottest properties, ratings and brands from around the world of sports, Cynopsis: Sports is proud to announce three distinguished executives who will be honored at the second annual Cynopsis Sports Media Awards Breakfast on April 17 at The Yale Club in New York City. These honorees will be joined by dozens of finalists who are competing for signature sports business awards presented by the daily sports business publication.

The Cynopsis: Sports Media Awards recognize the most outstanding work in the sports industry from the past year with categories that span television, digital, marketing and more.

As part of the festivities, Cynopsis also pays tribute annually with special awards that are given to sports luminaries who changed the way their brands connected with fans across the country and around the world. This years honorees represent and lead the some of the most distinguished brands in the industry in: Scott Blackmun, CEO of the United States Olympic Committee, John Kosner, ESPN Executive VP & GM of Digital and Print Media; and Scott McCune, VP of Global Partnerships at The Coca-Cola Company.

The work executed by the USOC, ESPN and The Coca-Cola Company in 2012 clearly raised the bar in the sports industry, said Chris Pursell, Managing Editor of Cynopsis: Sports. We are honored to welcome these distinguished executives to our event. Their efforts, along with the brands they represent, truly drive the business of sports today.

USOC CEO Scott Blackmun will receive the Vision Award, which recognizes the 2012 executive of the year from a sports league or organization. With the United States topping the medal count at the London Olympic Games last summer, a new revenue distribution agreement in place with the IOC, and a parade of happy sponsors such as Visa, McDonalds and Coca-Cola, Blackmuns work was literally on display around the world in 2012.

The 2013 Award of Distinction will be presented to ESPNs Executive VP & GM of Digital and Print Media John Kosner for the innovations and growth of the companys digital properties across online, mobile, video and digital audio as well as across fantasy, interactive games and social media platforms. The continued success of digital products such as, ESPN3, WatchESPN and mobile apps not only offers fans new ways to engage, but allows the company to continually develop fresh ways to work with leagues, advertisers and marketers.

For the first time, the publication will honor a sponsor this year, presenting the Cynopsis Gem Award to Scott McCune, VP of Global Partnerships at The Coca-Cola Company for the companys outstanding work around the world in 2012, highlighted by the Olympic Games. Anchored by the Summer Games, the companys Move to the Beat campaign was launched worldwide in what was dubbed the largest-ever activation of the Olympic Games.

These luminaries, along with dozens of category winners as well as NFL Network President and CEO and Legacy Award winner Steve Bornstein, will be honored on April 17 at the Cynopsis: Sports awards breakfast. Register for the Breakfast event here: General categories include awards for the years best work in live coverage of a sporting event, apps, new sport show, fantasy game, live stream presentation and marketing campaign. Judges spanned the sports industry and included executives from networks and leagues alike. The full list of finalists and categories can be found here:

For questions or issues related to registration, contact Pete Romas at pete(at)cynopsis(dot)com. For advertising or sponsorship information, contact VP of Sales and Marketing Mike Farina at mike(at)cynopsis(dot)com.

About Cynopsis Media

Cynopsis Media is a division of Access Intelligence LLC. The Cynopsis Media family of products includes Cynopsis, Cynopsis: Digital, Cynopsis: Kids, and Cynopsis: Sports daily e-publications, weekly Cynopsis: Classified Advantage e-publication, Special eReports, Event/Summits, the industrys most robust Classifieds and more. Visit Poll Organized by MochaHost Reveals What People Look for in a Hosting Company

San Jose, CA (PRWEB) March 26, 2013

More than 7,000 users cast their vote on What do you expect the most from your hosting company poll which was organized through MochaHost’s Facebook page.

Based on the poll results it appears that Price, and Features are the two main decision making factors for most users. Nearly two-thirds of the voters believe that a hosting company should be affordable. Hosting features, such as support for different application languages (PHP, ASP.NET, Java, etc) as well as free tools such as online web site builder are considered a motivational factor by 24% of the voters.

According to the survey results only 6% of the users, believe that customer support is the most important criteria when picking up a hosting plan. The other two factors appear to be Fast web site load times and Site Uptime – both of which took about 2% of the votes.

Although, we were aware of the importance of price to the clients, we are surprised that so many people would consider tech support, and uptime to be less important than other factors. We put a lot of effort in our servers’ performance, to be able to guarantee great uptime and site performance, said Alek Chase – marketing specialist at MochaHost.

The Silicon Valley based company offers a great variety of affordable hosting solutions since 2002. MochaHost’s shared plans starting at just $ 1.95/mo, are equipped with cPanel control panel, and offer unlimited space and bandwidth. All company plans have a 180 days Risk Free Guarantee, allowing clients to take their money back if not 100% satisfied with the service they receive.

More information about the survey, and current company hosting offers can be found at:

About MochaHost

MochaHost is one of the fastest growing hosting companies, located in the heart of Silicon Valley (San Jose, California) with data centers located in Chicago, IL, and Houston, TX. The company specializes in providing professional web hosting solutions, web design, E-commerce, Internet Marketing, and SEO services. MochaHosts plans are designed to tailor to specific needs – from personal use/small businesses web hosting plans, to VPS & Cloud packages designed for E-commerce sites with higher requirements for bandwidth and disk space. For more information about the company, please visit:

Contact:Alek Chase

PR & Marketing Assistant