Broadcasting antenna in Stuttgart

Broadcasting is the amateur television (ATV) in addition to commercial purposes like popular radio or TV stations with advertisements.


[edit] History

The term broadcast was first adopted by early radio engineers from the Midwestern United States,[1] treating broadcast sowing as a metaphor for the dispersal inherent in omnidirectional radio signals.Broadcasting is a very large and significant segment[quantify] of the mass media.

Originally all broadcasting was composed of digital transmission.

The world’s technological capacity to receive information through one-way broadcast networks more than quadrupled during the two decades from 1986 to 2007, from 432 [3]

[edit] Types of electronic broadcasting

Historically, there have been several types of electronic media broadcasting:

  • subscription services were the first examples of electrical/electronic broadcasting and offered a wide variety of programming.
  • subchannels.
  • television programming medium was long-awaited by the general public and rapidly rose to compete with its older radio-broadcasting sibling.
  • television stations, with limited production of cable-dedicated programming.
  • Satellite television)
  • Webcasting of video/television (from circa 1993) and audio/radio (from circa 1994) streams: offers a mix of traditional radio and television station broadcast programming with dedicated internet radio-webcast programming.

[edit] Economic models

Economically there are a few ways in which stations are able to broadcast continually. Each differs in the method by which stations are funded:

Broadcasters may rely on a combination of these corporations.

[edit] Underwriting spots vs. commercials

In contrast with underwriting spots and unlike commercials, are governed by specific FCC restrictions in addition to the truth-in-advertising laws; they cannot advocate a product or contain any “call to action”

[edit] Recorded broadcasts and live broadcasts

A Washington, August 2008.

The first regular television broadcasts started in 1937. Broadcasts can be classified as “recorded” or “live”. The former allows correcting errors, and removing superfluous or undesired material, rearranging it, applying live television telecast.

American radio-network broadcasters habitually forbade prerecorded broadcasts in the 1930s and 1940s requiring radio programs played for the Eastern and Central radio stations around the world.

A disadvantage of recording first is that the public may know the outcome of an event from another source, which may be a “Radio Moscow in the 1980s.

Many events are advertised as being live, although they are often “recorded live” (sometimes called “news broadcasting.

A broadcast may be distributed through several physical means. If coming directly from the microwave link, now usually by satellite.

Distribution to stations or networks may also be through physical media, such as news programme.

The final leg of broadcast distribution is how the signal gets to the listener or viewer. It may come over the air as with a bandwidth to be shared.

The term “television programs of such networks.

[edit] Social impact

The sequencing of content in a broadcast is called a schedule. As with all technological endeavors, a number of technical terms and slang have developed. A list of these terms can be found at List of broadcasting terms. Television and radio programs are distributed through radio broadcasting or cable, often both simultaneously. By coding signals and having a cable converter box with decoding equipment in homes, the latter also enables subscription-based channels, pay-tv and pay-per-view services.

In his essay, tweaked or corrupted once the main source releases it. There is really no way to predetermine how the larger population or audience will absorb the message. They can choose to listen, analyze, or simply ignore it. Dissemination in communication is widely used in the world of broadcasting.

Broadcasting focuses on getting one message out and it is up to the general public to do what they wish with it. Durham also states that broadcasting is used to address an open ended destination (Durham, 212). There are many forms of broadcast, but they all aim to distribute a signal that will reach the target audience. Broadcasting can arrange audiences into entire assemblies (Durham, 213).

In terms of media broadcasting, a microphone. He or she does not expect immediate feedback from any listeners. The message is broadcast across airwaves throughout the community, but there the listeners cannot always respond immediately, especially since many radio shows are recorded prior to the actual air time.

[edit] List of over-the-air broadcasters (West)

United Kingdom




South Africa


New Zealand

[edit] See also

[edit] Notes

[edit] Bibliography

  • Carey, James (1989) Communication as Culture, Routledge, New York and London, pp. 201–30
  • Kahn, Frank J., ed. Documents of American Broadcasting, fourth edition (Prentice-Hall, Inc., 1984).
  • Lichty Lawrence W., and Topping Malachi C., eds. American Broadcasting: A Source Book on the History of Radio and Television (Hastings House, 1975).
  • Meyrowitz, Joshua., Mediating Communication: What Happens? in Downing, J., Mohammadi, A., and Sreberny-Mohammadi, A., (eds) Questioning The Media (Sage, Thousand Oaks, 1995) pp. 39–53
  • Peters, John Durham. “Communication as Dissemination.” Communication as…Perspectives on Theory. Thousand Oakes, CA: Sage, 2006. 211-22.
  • Thompson, J., The Media and Modernity, in Mackay, H and O’Sullivan, T (eds) The Media Reader: Continuity and Transformation., (Sage, London, 1999) pp. 12–27

[edit] Further reading

[edit] External links

This article uses material from the Wikipedia article Broadcasting, which is released under the Creative Commons Attribution-Share-Alike License 3.0.

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