Brand Ambassador

Brand ambassador is a marketing term for a person employed by a company to promote its products or services within the activity known as branding. The brand ambassador is meant to embody the corporate image in appearance, demeanor, values and ethics.[1]

Companies have been using people to represent their products for as long as advertising has existed. The use of the title “goodwill ambassadors.

Celebrities from the worlds of entertainment and sports may be employed as brand ambassadors in order to take advantage of their existing status. The term celebrity branding includes different optional roles.

Some companies call persons engaged to promote products at trade shows and conventions “brand ambassadors”. However, such persons are usually known as “promotional models“.

The term is sometimes also used about members of the public who are paid to promote a product. If unpaid, they are usually known as “brand advocates” (see below).

[edit] Brand advocate

Brand advocate is the marketing term for a loyal customer who is engaged into active promotion of a brand or a product without being paid to do so. They do so because of their positive experience with the brand.

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This article uses material from the Wikipedia article Brand Ambassador, which is released under the Creative Commons Attribution-Share-Alike License 3.0.

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