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Ideas4Rent Marketing
Auto
Responders
and their benefits
by
Don MacLeod
If
you have an online product (for example “A guide to earning money on the
internet”) that you want to send it to interested persons free of cost,
you can look at Auto responders. The fastest way of spreading the word
around is by using emails. Auto responders allow you to send your product
though mails to those who show interest. When you spread the message across
with an email, and you instruct the interested person to send a blank mail
to specific address, a copy of the product is sent across automatically.
The
Auto
responders
act as ’Email on demand’.
They
are software programs that don’t need any manual intervention to do the
job of sending your product through emails. What you are essentially doing
is, to get this program up and running and you can increase sales without
concentrating on it too much. You can concentrate on other aspects of the
business when the Auto responders will take care of delivering your product
to your customers. The free guide that you ma provide to your customers
could be a prelude to your main book. This creates interest in the customer
and eventually purchases your book. So Auto respoders allow you to create a
huge amount of leads. You don’t waste time in responding to your leads.
They happen automatically with the Auto responders. The leads if and when
they get converted, approached you directly. That is the beauty of this
system.
Auto
responders
are also good for new websites or new products.
The
website can ask for email address of the person interested. The program
generates a generic mail explaining what they can find in the guide and a
confirmation of whether they want the file or not. The customer then only
needs to send a blank mail and the program immediately sends a copy of the
product to his email address. Hence, the Auto responders act as Sales
letters. The customer post his visit on the website gets this Sales Letter
which explains what he gets on purchase or what he gets for free. This is a
great sales approach on the email and customers will have faith in you. It
also acts as Customer support, for example, a customer may have purchased
something on the website, and this follow up letter could introduce him to
another paid product or a free product. A follow up letter thanking him for
the purchase greatly improved the image of the website. These are some of
the things that Auto responders can do.
You
can use Auto
responders
to answer FAQ’s.
A
list of generic answers can be prepared for specific common questions and
such email responses are better than having an FAQ section on the website.
Another important function of Auto responders is to capture email addresses
of people interested in their products. These are great for cross sales and
follow up for subscriptions etc.
If you want
to see a auto responder in action, fill out the complimentary marketing
ebooks located just below this story. Or click here to visit Aweber.
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