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Ideas4Rent Marketing
Grow Your Product
Line With Public Domain Content
by Don MacLeod
When it comes to the public domain, it’s amazing to me that most people
recognize the great potential it offers for starting a new business, while at
the same time they seldom realize that one of the greatest assets it can provide
them with is—ready-made content. It’s really quite a simple concept. If you
have a business that can is in dire need of supplementary content, then examine
the public domain for sources of potential content.
Part of the reason why many people fail to realize this
aspect of public domain content is that in most basic Internet Marketing courses
the emphasis is on choosing your first business based upon your own interests.
The thought process is as follows: People share hobbies and interests, and if
there are enough people like you searching for information about these same
interests, then the potential exists for you to make some serious money. The
problem is that this kind of advice is both good and bad. It is
beneficial to start your first business in a niche that fits your interest.
However, many times these niches aren’t very profitable. Either there’s too
much competition or there’s just not enough demand.
On the other hand, hobbies such as bowling, playing poker,
crochet patterns or even architecture are excellent avenues for starting small
public-domain-supported business sites. By incorporating public domain works
including everything from playing tips to history as well as immediately usable
information, you can not only create your own little niche and generate yet
another income stream, but also enjoy yourself in the process.
You could choose several public domain works and then create different products
for each of them. Once you’ve set up their individual websites, then go back
with the intent to improve and diversify each of them. This approach will enable
you to generate multiple income streams and also maximize the income potential
of each stream within a short period of time.
Of course, it’s not always possible to find relevant
content for current topics, but there are many niches that are essentially
“timeless.” If you operate a
business that focuses on “evergreen” niches, then public domain content is
an immensely superior resource than anything a ghostwriter could write! This
kind of new content could also be used help to “sell” your other products
and services by building your business reputation as an expert.
The bottom line is that you should assess your current
resources – your business and your hobbies – to determine ways in which
public domain content can create additional revenue for you.
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