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Ideas4Rent Marketing
10 Ad Copy Secrets
1.
Use
a hand written letter on your ad copy instead of text. Write the ad on a
piece of paper, scan it and publish the ad on your web page. Adding a
personal touch will always increase your sales.
2.
Publish
a list of famous and respected customers who have bought from you on your a
copy. People will think that if these people bought from you, they should
also trust your business and purchase your products. Make sure to get their
permission first
3.
Show
before and after photos for your products on your web page copy. Show the
problem picture and then beside it, show the picture of the resolution to
the problem when they use your product.
4.
Include
an article or review that has been written about you or your business with
your ad copy. This will show people that your business is respected and will
increase your credibility.
5.
When
you offer free bonuses in your ad copy, also list the dollar value beside
each bonus. People will feel they're getting a good deal and it will
increase the value of your product.
6.
Hire
a famous person to endorse your product or service. Make sure the person is
well known to your target audience. Include their picture and statements on
your ad copy.
7.
Include
your own picture on your ad copy. This will show people that you're not
hiding behind your ad copy and will increase their trust. Also, include your
contact information below the picture and a brief statement or quote.
8.
Tell
your potential customers on your ad copy that you will donate a percentage
of their purchase price to specific charity. This will show them you really
care about the people. They may just buy your product to donate to the
charity.
9.
Ask
your potential customers plenty of yes and no questions in your ad copy. The
questions should remind them of their problem and make them think about what
will happen if they don't purchase your product.
10.
Tell
your potential customers they will receive a free prize if they find the
five words in your ad copy that are misspelled or spelled backwards. The
longer you can keep someone reading your copy the greater chance of them
purchasing.
There
are plenty of copywriting courses and books available but I would recommend that you
look at three different sources to start:
Dan
Kennedy/No B.S. Marketing,
Roy H.
Williams/Wizard of Ads and
Jay
Conrad Levinson/Guerrilla Marketing.
by Don
MacLeod
PRODUCT
OF THE WEEK -
Books
from Dan Kennedy, Roy H. Williams and Jay Conrad Levinson.
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