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Guardian News and Media Advertising Standards
These standards reflect our commitment to responsible advertising, legal and regulatory obligations and to ensuring we maintain our readers' trust. Our editorial is not influenced by commercial pressures. Our journalists are free to, and often do …
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650000 people have visited 'Cape Breton If Trump Wins'
A tongue-in-cheek website set up to lure Americans wary of Donald Trump to Cape Breton is worth millions of dollars in free advertising, according to Destination Cape Breton. "If we had a $ 25-million budget we would have been able to try and create …
Read more on CBC.ca

Bellflower Considers Outdoor Advertising Contract
The Bellflower City Council considered an exclusive outdoor advertising development plan at its February 22 regular meeting with Bulletin Displays, LLC proposing to conduct a citywide study of potential locations, both on public and private property, …
Read more on Los Cerritos News

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Report Finds Similar Volume of Pro-Sanders and Pro-Clinton TV Advertising
Democrats Hillary Clinton and Bernie Sanders have benefited from roughly the same number of ads airing nationally in the past six weeks, according to a new report by the Wesleyan Media Project. Some 38,811 ads favoring Mrs. Clinton aired nationwide …
Read more on Wall Street Journal (blog)

TGI Fridays' mention in 'Deadpool' was worth 5K in free advertising — and
The endless apps emporium has reason to celebrate: That mention alone was worth $ 785,000 in free advertising for the chain through Monday, according to Joyce Julius and Associates, an independent company that evaluates corporate sponsorship and …
Read more on Digiday

10 Companies Winning at Instagram Advertising
The problem is advertisers are treating these platforms much like a regular banner or side bar ad, with text and promotions. Instagram isn't the space to disrupt, it's the space to blend in and share beautiful things to entice users organically rather …
Read more on Search Engine Journal

Pay-per-click advertising lacks controls against fraud
"One of the reasons you have advertising on the Web is because it's very easy to measure the impact of the advertising," said Dr. Suresh Radhakrishnan, Constantine Konstans Distinguished Professor of accounting. "If somebody likes something, they can …
Read more on Phys.Org

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Google Is Ditching Adobe Flash Advertising

Google Is Ditching Adobe Flash Advertising
Google said that it will stop accepting advertisements made with Adobe's Flash plug-in as of June this year and will ban them outright by the beginning of 2017. Google will instead encourage advertisers to use HTML5 across its AdWords, Google Display …
Read more on Fortune

Uber to pay .5 million for false safety advertising and fees
SAN FRANCISCO (AP) — Uber says it will pay $ 28.5 million to settle two lawsuits that said the ride-hailing firm misled customers about its safety procedures and fees. The company on Thursday told a federal judge in San Francisco that it wants to …
Read more on WQAD.com

Reminder – Truthful Advertising Is Not Optional
But we don't very often discuss actions involving the Federal Trade Commission (FTC) and its enforcement of the FTC Act's broad prohibition on unfair or deceptive acts or practices, which incorporates false advertising for consumer products such as …
Read more on Mondaq News Alerts (registration)

Guest Blog: The Power of Local Cable TV Advertising Is The Opposite of 'The
Many of my colleagues involved in the business of selling local and national TV advertising consider the legacy ratings data providers to be lagging in their efforts to adapt measurement to newer viewing habits. Newer entrants are challenged to provide …
Read more on Broadcasting & Cable (blog)

NBA Owners Are Considering Advertising on Jerseys

NBA Owners Are Considering Advertising on Jerseys
Not if you ask the owners of the National Basketball Association. According to a report on ESPN.com, the leagues owners will discuss the possibility of regularly placing advertising on players jerseys at a meeting this weekend in Toronto, ahead of the …
Read more on Fortune

Mobile advertising to get more creative to target shoppers
Mobile marketing is a rapidly changing landscape and 2016 will see even further evolution. Last year witnessed a huge rise in all kinds of mobile advertising, including traditional mobile site ads and in-application mobile ads, and consolidation of …
Read more on Luxury Daily