Increase Your Profits By 40% to 125% Using Assets You Already Have in Your Business!
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Do you want to increase your revenue for little or no cost? Most business owners forget about the massive value they have in their existing business assets, such as their database, employees, existing clients and dozens more. You can leverage these assets to give your revenue a massive boost, almost instantly!
Marketing Research, by Gates McDaniel, 9th Edition Hard Cover
Credibility in most forms of marketing is at an all time low. Truth itself is being treated like false coin. Where marketing could raise expectation and enjoyment and assist choice, it currently just flummoxes, distracts and dissapoints. But this isn’t a new problem. Socrates an Plato had almost exactly the same problem with a group they called the “Sophists”. In their quest to pin down the fuzzy logic of the Sophists, they actually solved most of the key questions of Western Philosophy. So perhaps there is something we can do…
Sean Dromgoole is a consumer researcher based in London specialising in entertainment. He is the CEO of the largest group of companies specialising in this field and has been active in this field for 15 years. Prior to this he was active in writing, producing and funding television and film throughout the world. His original discipline was philosophy and he still keeps a copy of Plato on his desk.
In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
Marketing: An Introduction is intended for use in undergraduate Principles of Marketing courses. It is also suitable for those interested in learning more about the fundamentals of marketing. This best-selling, brief text introduces marketing through the lens of creating value for customers. With engaging real-world examples and information, Marketing: An Introduction shows students how customer value–creating it and capturing it–drives every effective marketing strategy.
Building Better Brands is the essential guide to creating and evolving brands. Leveraging three decades of brand consulting for legendary companies like Caterpillar, Harley-Davidson, 3M, Owens-Illinois, National Australia Bank, and American Express, as well as middle-market and new-media startups, Scott Lerman shares the processes and frameworks needed to build great brands.This book is for you if you’re a CEO seeking to enhance your knowledge of the branding process, a marketing/communications
The progression of the Internet hasn’t slowed down one bit; in fact, it’s only just begun. And with capabilities like visitor tracking, geo-targeting and personalized marketing, the business competition on the digital playing field has become more aggressive than ever. The advancements are rapid; adaptation is vital. And yet, business owners are either too tentative to dive in or want to get started but just don’t know where to begin.
Ahead Of Oculus Rift, Facebook’s Planning More VR Advertising
Re/Code reports that Facebook is now selling 360-degree video advertising space on its news feed. The videos, which don’t need a VR headset for viewing, nonetheless offer a taste of Facebook’s Oculus experience for the hundreds of millions of Americans … Read more on Fast Company
Bohan Advertising President-COO Shari Day Takes the Helm as CEO
Bohan Advertising has promoted Shari Day from president-chief operating officer to CEO, following the announcement earlier this week of former chief exec Kerry Graham’s plan to launch his own firm. Ms. Day, who joined the firm in 2010 as senior-VP for … Read more on AdAge.com
The Thumb&Stopping Moment: Tips From Facebook For Advertising On Facebook
“Everyone’s phone is personal,” Carolyn Everson, vice president of global marketing solutions at Facebook, reminded the audience during a panel on mobile advertising at Fast Company’s Innovation Festival on Thursday. Because of this, the expectation … Read more on Fast Company
Google Debuts Programmatic Ad Sales for Native, Mobile Video
“We’re focused on leveraging DoubleClick’s technical footprint to bring scalability to our native mobile programmatic offering,” said Brian Brownie, director of U.S. display operations and programmatic advertising at eBay, in the blog post. “Our … Read more on AdAge.com (blog)
Paid Advertising 101: Understanding the Basics of Advertising on Social Media
An age-old advertising industry aphorism notes how ad spend follows eyeballs, and these days all eyeballs are on social media. According to data from eMarketer, Advertisers worldwide will spend $ 23.68 billion on paid media to reach consumers on social … Read more on Business 2 Community
Twitter Inc. Is Giving Away Advertising to Developers
Three years ago, without warning, Twitter (NYSE:TWTR) changed how developers could interact with its platform. The developer community was none too happy as third-party clients were hobbled, and many viewed Twitter's actions as anti-competitive. Read more on Motley Fool
How One Advertising Startup Far From Silicon Valley And NYC Scored A 5 …
One of seven preferred partners for Google's advertising program in the automotive sector, PureCars uses paid advertising over Google search and its own display network to help match up its customers, typically auto dealers, with car-minded customers. Read more on Forbes
In Mobile Advertising, Timing Is Everything
The history of advertising shows that for any new medium, the industry tends to use the same approach that worked in the old medium. The first TV ad was produced by Bulova watch and it showed the image of the product with a voiceover — essentially the … Read more on blogs.hbr.org (blog)