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I was given a banana outside the tube station with a little advertising stuck to it

China search engine Baidu's revenue jumps 36 percent on advertising
Baidu Inc, China's biggest Internet search company, reported a 36 percent rise in quarterly revenue as more advertising money flowed into the company's core search engine business. Shares of the company, sometimes referred to as China's Google, rose …
Read more on Reuters

5 Strategies for Optimizing Advertising Infrastructure
This article was sponsored by AdButler. Thank you for supporting the sponsors who make SitePoint possible. Online advertising is evolving, becoming more complicated than ever. Today's advertisers are looking for more effective campaigns with detailed …
Read more on SitePoint

State AG Launches Inquiry into Advertising of Internet Speeds

State AG Launches Inquiry into Advertising of Internet Speeds
Three major internet service providers are having to answer questions from the State Attorney General’s office about accusations of falsely advertising internet speeds. NY1’s parent company Time Warner Cable, along with Verizon and Cablevision, have …
Read more on NY1

 

Why Starbucks Chose to Forego Traditional Advertising for So Long
AND…most of the ads you’ve seen featuring Starbucks have been done by partners like Kraft and Pepsi promoting Starbucks ice cream, bottled Frappuccino, whole beans, not ads for the stores. CEO of Starbucks Howard Schultz always said, “our stores are …
Read more on Observer

 

Ad execs say Facebook is the most effective for social advertising
As the social media channel that has caused marketers the most headaches over the last several years, it seems Facebook is making up for it by providing advertisers with what eMarketer principal analyst Debra Aho Williamson called “an extremely …
Read more on The American Genius

 

Latest Marketing News

Marketing Map
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A 2D look at the marketing continuum.

Pinko Marketing Wiki

How To Use LinkedIn To Boost Your Content Marketing Campaign
Creating compelling content can be a serious challenge for business owners, but content creation is only the beginning. Once a piece of content has been published, distributing and promoting that content becomes the next, and often bigger, challenge.
Read more on Forbes

Mayor Eric Papenfuse asks Dauphin County commissioners' help to change
Mayor Eric Papenfuse Asks Commissioners Help To Change Ad Campaign Mayor Eric Papenfuse asks Dauphin County commissioners' help to change advertising campaign for city by Hershey Harrisburg Regional Visitors Bureau that he says is "big waste …
Read more on PennLive.com

What Mobile Marketing Can Offer to Forex Brokers
This fact, and the enormous amount of data accumulated from these devices, brings a revolution to the marketing sphere. Digital advertising is more personal than ever. Three years ago, mobile advertising was mostly only popular among game publishers.
Read more on Finance Magnates (blog)

Latest Marketing News

VOGO Chooses Wall Street Communications as Content Marketing Agency of Record
Wall Street Communications offers business-to-business marketing communications services to technology companies and industry associations in the television, motion picture, and radio industries. With fundamental operating principles of accuracy, …
Read more on PR Newswire (press release)

Gervasi Vineyard announces new marketing and business development manager
CANTON — Gervasi Vineyard has announced that Nichole Cardinale has joined its team as marketing and business development manager. Cardinale's goals are to market and build brand awareness of both Gervasi Vineyard and The Twisted Olive, develop …
Read more on The-review

Become A MediaPost Member
We know the Internet of Things is big and going to be massive in scope, impacting all aspects of marketing and communication. Some recent data points from some of the very large companies fueling the growth yet again highlight just how big a deal this is.
Read more on MediaPost Communications

Identity Design: Branding

3 things you might not know about identity design and branding from Executive Creative Director Chris Do.

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Video Rating: / 5

“Marca não enjoa, marca você constrói”. Neste e-Talk, Ana Couto, da Ana Couto Branding, mostra critérios que uma marca precisa ter para ter sucesso: Diferenciação, Relevância, Propriedades e Consistência. Cuidar do Branding é construir um relacionamento diferenciado com todos seus públicos de interesse, não só com o consumidor. Aprenda como ter uma marca relevante.

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Video Rating: / 5

Latest Marketing News

EYE Lighting appoints vice president of sales and marketing
EYE Lighting of Mentor has appointed Greg Barry as vice president of sales and marketing. Barry previously held senior management positions with Acuity Brands, Hubbell Lighting, GE and Topanga Technologies. He earned an MBA from Central Michigan …
Read more on News-Herald.com

Customer Experience Is The Future Of Marketing
As someone who works in the trenches with brands across the business landscape, I can confidently say that nearly every time I speak with clients, partners, colleagues, and industry peers, a debate about “the future of marketing” occurs. However, even …
Read more on Forbes

3 Simple Ways to Speed Up Your Social Media Marketing
Fortunately, there are thousands of software programs out there that can speed up your social media marketing efforts. HubSpot is one of our favorites. If you're interested in learning more about how HubSpot can help streamline your social media …
Read more on Business 2 Community

One Idea For Your Business Contest

The Cure For Digital Marketing Chaos: Good Information

The Cure For Digital Marketing Chaos: Good Information
To take a macro view of how I see the digital marketing space today is to say that I strongly believe that we, as an industry, power the free Internet. Programmatic advertising is the economic heartbeat of scale that gives us all access to such diverse …
Read more on AdExchanger

The disfunctional dynamics of digital marketing in the UK
The UK is the leading digital advertising market in the world, but resulting empahsis on cost, and performance means the dynamics of the industry are fundamentally flawed as constituent players view each other with distrust, according to AppNexus vice …
Read more on The Drum

6 B2B Marketing Tips to Guarantee End-of-Year Success
Let's take a look at a few a few quick wins that you can start incorporating into your strategies — and don't forget to tune into our SalesforceLive webcast, Maximize Your Marketing Efforts for Huge End-Of-Year Wins, on October 22nd for even more …
Read more on Business 2 Community

Seth Godin: How to get your ideas to spread

http://www.ted.com In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones.

TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world’s leading thinkers and doers are invited to give the talk of their lives in 18 minutes — including speakers such as Jill Bolte Taylor, Sir Ken Robinson, Hans Rosling, Al Gore and Arthur Benjamin. TED stands for Technology, Entertainment, and Design, and TEDTalks cover these topics as well as science, business, politics and the arts. Watch the Top 10 TEDTalks on TED.com, at
http://www.ted.com/index.php/talks/top10

Marketing and PR 2015-16 competition entry: Tony Roe Solicitors

Marketing and PR 2015-16 competition entry: Tony Roe Solicitors
Tony Roe, principal of Tony Roe Solicitors, explains why the business should win the marketing and PR category of the Guardian Small Business Showcase competition. Small businesses can rarely afford professional public relations consultants, let alone …
Read more on The Guardian

Where Your Marketing Team Must Focus to Build an Enduring Brand
The desire and ability to build strong brands is often hindered by the increasing complexity of today's marketing world. With the overwhelming proliferation of new media and the changing demands of a new generation of consumers, is easy to go chasing …
Read more on Fox News

Let's all giggle at Apple's 1997 Marketing ToolKit
Apple has always produced vast quantities of material to help market its products, and I've come across a cache of quite, quite fabulous images on this CD-ROM, its Marketing ToolKit from 1997. And look, I'm about to tease Apple a bit about these images …
Read more on Macworld