The Brand Gap: How to Bridge the Distance Between Business Strategy and Design Reviews

The Brand Gap: How to Bridge the Distance Between Business Strategy and Design

The Brand Gap: How to Bridge the Distance Between Business Strategy and Design

THE BRAND GAP is the first book to present a unified theory of brand-building.  Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives. In an entertaining two-hour read you’ll learn:

• the new definition of brand
• the five essential disciplines of brand-building
• how branding is changing th

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Angelus Brand Acrylic Leather & Vinyl Waterproof Paint 60 Colors! 1oz Bottles

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Marketing with ConnectPlus

Marketing with ConnectPlus

Marketing with ConnectPlus

Grewal/Levy was designed for today’s changing student population. It has a strong emphasis on experiential learning and focuses on the value that marketers create for the firm. This textbook also provides students with hands-on learning tools through Connect Marketing, and provides professors up to date tools every month through the monthly newsletter.It has a strong emphasis on experiential learning and focuses on the value that marketer’s create for the firm. In addition the authors have i

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SEO: Search Engine Optimization – Quickly Learn How to Dominate the Search Engines and What You Need to Know About the Google Panda and Penguin

SEO: Search Engine Optimization – Quickly Learn How to Dominate the Search Engines and What You Need to Know About the Google Panda and Penguin

SEO: Search Engine Optimization - Quickly Learn How to Dominate the Search Engines and What You Need to Know About the Google Panda and Penguin

Content is the key to having a great website that Google loves. Good fresh content that is accurate, informative, and current will bring people to visit and return.

If you run a site that allows comments, check into making your comments “no follow” because this will keep shabby links from being posted by people who are just looking for link juice.

Optimizing your website for successful search engine results is all about providing quality.

If you have evergree

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Marketing Reviews

Marketing

Marketing

Perfect for students of all backgrounds and interest levels, Pride and Ferrell’s MARKETING 2010, combines a thorough overview of essential marketing principles with a visually engaging, reader-friendly presentation. This popular, proven text and a full range of supplemental learning resources (including podcasts, videos, and an interactive marketing plan) provide students with the knowledge and decision making skills they’ll need to succeed in today’s competitive business environment. MARKETING

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Marketing For Dummies

Marketing For Dummies

Marketing For Dummies

Covers everything from essential marketing principles and techniques to the latest methods and trendsWant to sharpen your marketing skills to promote your products and services? Whether you’re introducing a new product or jumpstarting your existing marketing plans, Marketing For Dummies, 3rd Edition, helps you get a handle on such basic marketing concepts as the four P’s-product, pricing, positioning, and placement – and boost your sales with innovative new approaches.Packed with over 25 percent

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VEO Digital Video Name Tag and Badge

VEO Digital Video Name Tag and Badge

VEO Digital Video Name Tag and Badge

  • smallest wearable digital signage on the market
  • powerful magnet attach badge to clothing
  • continuous video playing up to 12 hours
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  • your dedicated advertising workhorse

Introducing a digital badge, a wearable, digital signage player. This innovative device delivers your advertisements through a pocket-sized professional video platform. This is the ideal marketing tool to enable your staff to deliver the perfect message to your customers every time and in any environment. Engage customers on an entirely new level, by turning location-specific marketing and sales messages into visual cues to compliment your staff’s performance. The player can be set to display an

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