Latest Advertising News

Did targeted advertising fail Facebook advertisers?
Facebook, whose survival depends on advertising, said this week it would do a better job of policing harmful content and taking it down, while balancing freedom of expression. But how do ads and offensive content get paired up in the first place?
Read more on Marketplace.org

Twitter Is Going Head-To-Head With Facebook In 'Custom Audience' Advertising
A "custom audiences" function would allow a retailer like Best Buy to bring its list of customer email addresses to Twitter. Twitter would then serve ads against any user who had the same email address as those on Best Buy's list. By doing so, Best Buy …
Read more on Business Insider

Day Without Sugar Challenges Latino Eating Habits but not Food Advertising

Day Without Sugar Challenges Latino Eating Habits but not Food Advertising
Nor does the challenge offer insight as to how to handle the growing wave of fast food advertising targeting Latino children. Also absent from the Day without Sugar challenge is how to balance the issue of obesity with the issue of poverty and hunger …
Read more on Politic365

10 Start-ups Designing the Future of Advertising
The newspaper The Irish Times is looking to answer a question near and dear to the hearts of media companies everywhere: What is the future of advertising? It asked entrepreneurs to submit their best ideas for companies that might help media–say, …
Read more on Inc.com

Livestock branding program expanding digital system

Livestock branding program expanding digital system
Using a hot brand to permanently mark cattle and horses remains the legal proof of ownership in western South Dakota. But one piece of that Old West tradition is changing in the digital age. State Brand Board inspectors who work the St. Onge livestock …
Read more on AberdeenNews.com

Commentary: Milk faces branding dilemma
Each year, when I attend the Alltech International Symposium, I walk through “The World's Market” located on the ground floor of the Lexington (Ky.) Convention Center. The market, which is part of the Alltech event, is a testimony to the power of branding.
Read more on Dairy Herd Management

Optimizing Your Digital Assets To Boost Rankings & Branding
This not only helps boost your rankings, it can also achieve branding at the same time. Marketers that leverage this process across all digital assets will connect to customer personas in every channel and format, performing effectively in today's …
Read more on Search Engine Land

Sharethrough Announces Native Advertising Summit in Atlanta

Sharethrough Announces Native Advertising Summit in Atlanta
(PRNewsFoto/Sharethrough). SAN FRANCISCO, May 28, 2013 /PRNewswire/ — Native advertising company Sharethrough today announced that it will host the 2nd ever Native Advertising Summit on Thursday, June 27 at the W – Midtown in Atlanta, Georgia.
Read more on PR Newswire (press release)

Sports Illustrated Starts Live, Daily Half-Hour Video Show
"SI Now" comes as a number of key players in sports media are producing video content to build their online audiences and grab more advertising dollars. A study from GfK Media and Entertainment and the Interactive Advertising Bureau found that 45 …
Read more on AdAge.com (blog)

Why Brands Should Stop Mobile Advertising (Until You Ask Yourself 4 Questions)
Mobile devices are the most personal of all channels advertisers have at their disposal, as consumers carry them at all times. A recent analysis by Tomi Ahonen found that users check their phones 150 times… per day. These devices are in the purses and …
Read more on MediaPost Communications

Victims turn to social media to catch alleged thieves

Victims turn to social media to catch alleged thieves
KELOWNA – Thefts happen all the time but this one is generating some extra-ordinary interest after the victims posted the alleged theft on social media. It involves a purse taken from a Kelowna restaurant and the act was caught on tape. “I'm angry …
Read more on globalnews.ca

Using Social Media to Revolutionize Giving
It's an online charity that takes advantage of sites like Facebook and twitter to spread people`s needs in their community. When you sign, up you will get an email alert or social media post telling you which neighborhood needs your help. The website …
Read more on wreg.com

Our Master’s Voice: Advertising Reviews

Our Master’s Voice: Advertising

Our Master's Voice: Advertising

A reproduction of the original publication. This book may have occasional imperfections such as missing or blurred pages, poor pictures, errant marks, etc. that were either part of the original artifact, or were introduced by the scanning process. We believe this work is culturally important, and despite the imperfections, have elected to bring it back into print as part of our continuing commitment to the preservation of printed works worldwide. We appreciate your understanding of the imperfect

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Your business's presence on social media is critical to its success

Your business's presence on social media is critical to its success
Recently, restaurant owners in Gordon Ramsey's Kitchen Nightmares found out how violate social media can be. Amy's Baking Company Bakery, Boutique & Bistro in Scottsdale, Ariz., was featured on the TV show where chef Gordon Ramsey works on saving …
Read more on Lexington Herald Leader

5 hot tips for using social media in the real estate industry
No plan can be successful if there aren't clear outcomes and goals — the same goes for social media and by creating a content plan you are able to plan how you want your conversation on the various platforms to unfold. You can't just post any content.
Read more on Memeburn

New social media website
New social media website: Technicians open social media websitewww.RI1.tv during its launch at FX Senayan, Jakarta on Monday. Thewebsite, managed independently by a group of youths with the motto of"connecting youths for the presidential candidacy", …
Read more on Jakarta Post

Twitter's hash crash: social media and the financial markets

Twitter's hash crash: social media and the financial markets
But before that happens, others are trying to figuring out how and whether social media – like Twitter – should be integrated in their algorithms. "The use of social networks like Twitter or news feeds is really in its infancy," Lovas explains …
Read more on Deutsche Welle

So-called social media needs check
“This is a time for social media to develop a social conscience” An associate professor, Terry Field at Mount Royal University, in Calgary, Alberta wrote on a teenager, took her own life after her photo was shared and reached everyone she knew after …
Read more on Frontier Post

UK Users Quit Facebook Due To Advert Fatigue
The study, based on a survey of 1,995 adults in March, found a general rise in people citing marketing messages as their reason for stopping using social media sites – among those who stopped, those who cited marketing as the reason grew by 18 percent …
Read more on TechWeekEurope UK

London knife attack boosts British far-right groups on social media

London knife attack boosts British far-right groups on social media
Britain's right-wing English Defense League, a controversial, anti-Islamic organization, is enjoying an unusual level of social media exposure in the wake of the attacks, and is using the attention to organize a series of “demonstrations.” According to …
Read more on Washington Post (blog)

Social media tranforming communication during hurricanes
HOUSTON (KTRK) — When Hurricane Ike hit five years ago, new social media was in its infancy. The iPhone was a year old. The iPad didn't even exist. Since then, communication tools have changed and so has emergency communication during a storm.
Read more on abc13.com

Live social media updates: I-5 bridge collapse
The great thing about social media is that it's always changing — and that makes it easy to miss something critical. Enter Tagboard. The Redmond-based startup creates "hastag hubs" that scoop up social media content into a Pinterest-like board. Read …
Read more on Puget Sound Business Journal (Seattle)