Target Marketing Tactics Manual – Battle-Tested Target Marketing Concepts That Can Improve Any Marketing Plan

Target Marketing Tactics Manual – Battle-Tested Target Marketing Concepts That Can Improve Any Marketing Plan

Target Marketing Tactics Manual - Battle-Tested Target Marketing Concepts That Can Improve Any Marketing Plan

“If you want to get rich, target a niche… if you want to go broke, market to all the folks” – The Success Sculpting Coach

Listen, target marketing is the #1 way to create a winning marketing plan.

Marketers generally fall into one of two crowds. They either jump right into marketing without exploring target marketing or niche marketing. Or they take some time to learn and research specific target markets.

Often the latter group tried the first approach and lea

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The Copywriter’s Handbook, Third Edition: A Step-By-Step Guide To Writing Copy That Sells

The Copywriter’s Handbook, Third Edition: A Step-By-Step Guide To Writing Copy That Sells

The Copywriter's Handbook, Third Edition: A Step-By-Step Guide To Writing Copy That Sells

The classic guide to copywriting, now in an entirely updated third edition
This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention–and sell more products.
Among the tips revealed are
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Old Media, New Tricks

Old Media, New Tricks
Such automated auctions already are used for Web display ads, but "programmatic buying," as it is called, is now attracting the attention of the digital arms of old media such as outdoor and radio. With programmatic buying, which can often be done in …
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5 Ogilvyisms That Still Apply to Digital Media
Unsurprisingly, a lot of what Ogilvy had to say back then still applies to the industry today — and it is perhaps even more important to remember some of his soundbites now with technology and the pace of the digital world forcing advertisers to be …
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“Traces of You” Uses Textiles, Digital Media to Mourn A Loved One
Through a multimedia piece entitled “Traces of You” by Zubin Pastakia from the Copenhagen Institute of Interaction Design, digital information and social networks chronicling the life of the departed are integrated into materials that explore the …
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South Carolina's Top Public Relations Campaigns Recognized at Annual

South Carolina's Top Public Relations Campaigns Recognized at Annual
GREENVILLE, S.C., April 29, 2013 — /PRNewswire/ — The South Carolina chapter of the Public Relations Society of America (SCPRSA) hosted its annual Mercury Awards celebration on Thursday, April 25, in Greenville, S.C. Fifty-five awards for public …
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Fire strikes Pr. George's home awaiting charity group's repairs
A house in Capitol Heights that was to be renovated by volunteers Saturday was heavily damaged Friday by fire, authorities said. That suspended plans for the Christmas in April organization to work on the house, in the 1000 block of Iago Avenue, said …
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Selfridges PR fluff accompanies BlackBerry Q10's UK arrival
Selfridges PR fluff accompanies BlackBerry Q10's UK arrival The all-too-familiar shipping delays that go with most Apple launches regularly see the fruity firm accused of scarcity marketing tactics, but surely BlackBerry has taken things to a new level …
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Randi Zuckerberg's Gig-IT Celeb Game Gets Hip-Hop PR Sendoff – Everything PR
Randi Zuckerberg Billed as the world's biggest celebrity video game ever, Randi Zuckerberg's (left) Gig-IT launch event will see not only big name entertainers, but one of PR's biggest names 5WPR at the helm of a heady publicity campaign. Scheduled to …
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Home » Politics » Failed Republican Branding Update # (Oh, I lose track)

Home » Politics » Failed Republican Branding Update # (Oh, I lose track)
Home · Authors and Editorial Staff · Commenting Rules · Contact Us · Mission Statement · Home » Politics » Failed Republican Branding Update # (Oh, I lose track). « Pro-NRA Backlash? New Hampshire's Ayotte Down 15% After Anti-Background Check Vote …
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Nephew kills woman branding her a witch
SURAT: A 55-year-old woman was branded a 'witch' and murdered by her nephew at Vagheshwar village of Mahuva taluka in Surat on Sunday night. The 35-year-old accused Arjun Halpati, who was arrested on Monday, told police that he could see spirits in …
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Nokia Corporation (ADR) (NYSE:NOK)'s Global Head Of Branding And
Nokia Corporation (ADR) (NYSE:NOK) has lost one of its top key executives. The company's global head for branding strategy and marketing, Steven Overman has quit the company, according to a report. Overman was the person responsible for the …
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Impact Of Colors In Advertising

This article is about the Impact Of Colors In Advertising. Human brain receives signals faster through eyes rather than ears. Visual appearance is supposed to be more appealing when compared to any other senses, no matter what the medium of presentation is. So, there are methods by which one can increase the visual appeal. Other senses facilitate visual appeal, and are also important to concentrate on.

Typical example is color when accompanied with audio, and writing. According to a study, big budget companies spend billions in the color market research, which helps in product and packaging development. Color, along with content, helps to pertain the interest of the visitor and makes him surf the website longer. A colorful article will make the reader read it till the end. Color makes things look more amiable.

Colors are known to influence the behavior of a person. Like blue color is said to have a relaxing effect. Red represents passion and love. A dating website can have red as the background color. Fast food restaurants have bright picture of food beautifully decorated pasted on the walls. This tempts the taste buds of the customer and the customer pounces on the food, eats and leaves quickly. And this is exactly the reaction expected.

Light effects can also be used to play with the mind of the on-looker. Advertisements, especially for food products, have strategically placed lights. The light effects trigger the hormones in the brain, which increases the hunger. If the same is placed in a slightly dim light, it won’t be equally tempting.

Countries around the world have different cultures that relate a color to an occasion or emotion. Climatic conditions also attribute to this. Like in America, people relate black to death and where as in Asia, white is related to death. People living near the equator like warm colors and people living nearer to the poles like cold colors.

It’s a must for an advertiser to have the knowledge about the colors and what they refer too. Black stands for elegance, sophistication, seduction and mystery. White stands for peace, pure, clean, mild and youthful. Gold stands for prestige, luxury and elite. Silver stands for prestige, scientific and cold. Yellow stands for warmth, happiness and cheer. Orange stands for warmth, playfulness, and vibrant. Red stands for love, excitement, strength, passion, and danger. Pink stands for nurture, sweet, soft, and security. Green stands for nature, fresh, fertility and abundance. Blue stands for cool, trust, belonging and reliability. And lastly Purple stands for spiritual, royalty, and dignity.

From the advertiser’s point of view, we can conclude that colors can determine the shopping habits of customers. Black, blue, red and orange attract impulsive buyers. Smart shoppers are attracted to pink, light blue and navy blue colors. Companies use colors in logo, advertisement, etc., to pass the right message to the customer. Wal-Mart advertise has a navy blue background and its catch line is “We sell for less”, which means smart customers are their goal. Mercedes has a silver logo, true to its class.

Before designing an advertisement, the targeted customers should be recognized and the advertisers shouldn’t use the colors that are their personal favorites but according to the ad campaign. Advertisement for children should have bright and vibrant colors. Yellow, red, blue and green, which are the primary colors, are the colors, which attract the children, which is why parents buy those colors for their kids. These colors represent warmth, sweetness, trust, reliability, playfulness and security.

Impact Of Colors In Advertising

 

NASCAR drives branding with digital signage (Video)

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LG Optimus G Pro Seen With AT&T Branding In Leaked Images
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WPP revenues rise, but below-par performance from branding groups
Like-for-like revenues were up 3.7 per cent in the UK, based on strong performances in the advertising and digital sectors, but WPP says there was 'pressure' on the branding and identity sector. WPP says all the groups in its branding and identity …
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City of Enid's branding campaign wins award
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Just Add Embroidery is now JAE Branding

Just Add Embroidery is now JAE Branding
A fixture in the Madeira community, Just Add Embroidery – newly rechristened JAE Branding – is celebrating 10 years. “As a small business owner, reaching this milestone – especially through such difficult economic times – is really a testament to the …
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Lost Planet 3 multiplayer trailer omits PC branding
Lost Planet 3 multiplayer trailer omits PC branding. Twitter. By Erin Marcon on April 25, 2013 at 9:21 am. Having just announced a special loss of US $ 73m due to the cancelation of unannounced projects, Capcom will have to rely ever more heavily on its …
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Content Strategy: Why Branding Matters – CMSWire
There's a lot of discussion lately in the content strategy space about branding. So, how relevant is it to an overall content strategy? If you think about content strategy as simply a publishing lifecycle for your content, that only encompasses process …
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Advertising wins over politics in sharp, tense 'NO'

Advertising wins over politics in sharp, tense 'NO'
“NO” is a testament to how images can trump issues in politics. This Chilean drama, set in 1988, centers on a plebiscite that Chile's military dictator Augusto Pinochet calls because of worldwide pressure to prove he has the support of his people. The …
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Does an million advertising campaign really make Obamacare into the Iraq
The particular irony of Suderman's critique is that Baucus's specific concern was that there would be a 2014 “train wreck” because the Obama administration wasn't doing enough to advertise and explain the exchanges. The announcement that it will spend …
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Ryanair signs advertising contract to sell user data – Skift
Ryanair currently has bare-bones advertising on its own website, but it sees an opportunity to monetize customers and noncustomers visits to Ryanair.com by selling the data to advertisers. If you visit Ryanair.com, you have a marketing target on your …
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4 SEO Recommendations For Dealing With B2B Lengthening Sales Cycles

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Many of our clients face sales cycles in a six- to twelve-month duration. In a recent client interview, one of the sales directors revealed that they were on the verge of closing a multi-million dollar deal that took nearly three years of nurturing …
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Web Video SEO Experts Melbourne Video Production Announce Sponsorship of
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Last month, I published the first part of an article entitled: Fast Food vs Mom's Home cooking (or SEO vs Inbound Marketing). In part one, I detailed how traditional or “old school” SEO is like fast food, in that it provides quick results without long …
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