Marketing: The Core

Marketing: The Core

Marketing: The Core

Marketing: The Core 5/e by Kerin, Hartley and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty—from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated

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All About Savings Launches Range of Energy Management Products for Businesses

(PRWEB UK) 31 March 2013

With the nation still gripped by sub zero temperatures during the Easter period All About Savings, the Uks leading commercial energy brokerage, has launched a new range of energy management products for businesses to help them manage their consumption and reduce their bills pro actively.

We have had the coldest March for over a hundred years which has caused businesses in the UK to use a lot more Gas & Electricity to keep their buildings, staff and customers warm. This increase in consumption has driven up the average bill for almost all companies by around 29% which is a large amount for any company to absorb especially during the current economic climate Say Jo Brookes, Marketing Manager at All About Savings.

Jo continues To try and help our customers reduce their consumption and therefore reduce their monthly bills we have launched a range of energy management products including Consumption Reporting which gives our customers the power to reduce waste and cut costs leading to increased profitability. We have made this service available to both half hourly and non half hourly business energy users allowing all companies to benefit from the service.

Another popular service that many of our customers have taken up in March is our free Market Intelligence on Energy Prices. At All About Savings we are consistently monitoring the energy markets to provide information on current and predictions on future pricing. Our market intelligence reports are created to inform businesses on new trends emerging within the energy sector which will allow companies to budget their consumption properly.

For more information on how All About Savings can assist your business please visit or call 0845 1948 625.

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You just got an email from your boss saying that your company is redesigning its website, and you’ll be asked for input on the project. Or maybe you’ve finally decided that the website you built for your own business six years ago has to be upgraded, so you can stop looking like you’re operating in the Stone Age.

Welcome to one of the most interesting and aggravating processes on earth.

Nowadays, everyone from the entrepreneur to the senior business manager gets calle


Spring-Green Lawn Care Franchisees Experience Strong Growth in First Quarter of 2013

Rogers, MN (PRWEB) March 31, 2013

For Rogers residents Matt, Greg, Luke and Kevin Holker, lawn care is a family business. The family Matt, 58, is the patriarch and the other three are his sons is a multi-unit Spring-Green franchise owner servicing areas from St. Cloud to the western suburbs of Minneapolis including Monticello, Maple Grove and Plymouth (additional Spring-Green franchisees service other Minnesota communities). Theyve found success in family business ownership by dividing the workload, playing to each individuals strengths, and maintaining clear, open lines of communication. And so far, it’s been a success – their franchises reported $ 620,000 in sales in 2012 up 6 percent from 2011 and growth has continued in the first quarter of 2013.

Matt originally went into business with middle son Greg with the purchase of their first Spring-Green franchise in 2006. Back then, Matt handled the books and outdoor yard work, while Greg pitched in with lawn care maintenance. Eldest son Luke joined the team in 2009 as treasurer and office manager, and Kevin, the youngest, entered the business in 2010 after returning from active duty with the Air Force in Afghanistan and England.

Of course, running a family operation comes with its own unique set of challenges, but the Holkers get through it simply by making a real effort to communicate with each other and the Spring-Green national support center. Each of the Holker boys holds a 25 percent stake in the company, making it totally equal and giving each of them the opportunity to have their opinions considered. And since they know each other so well, they can use each individuals skills and talents effectively.

We know each others strengths and delegate duties accordingly, and we can give input without fear of hurt feelings or retribution, Luke says. We know what to expect from each other, and accountability and trust is pre-established.

It helps that each of the sons joined the family business of their own accord Luke previously worked in manufacturing, but started helping his dad out in his spare time and eventually left his old job entirely. And Kevin came on board after his military service because his brothers asked him to join and he didnt have any other plans. Having the individual motivation to succeed allows them to make rational decisions without personal conflict, but the family ties mean they want to help each other, too.

Each person pulls their own weight not only for their own personal success, but for the success of the company and family as a whole, Luke says.

And though Matt, as the original owner, has the ultimate say on business decisions, he says he typically trusts his sons to make smart business decisions and reach consensus on their own and if issues arise, like major purchases or advertising expenses, they put it down to a vote.

With a current roster of over 1200 clients in their five franchises, the Holkers certainly have a lot on their plate. And the business venture has been highly successful. With five locations covering Wright, Benton, Morrison, Sherburne, and Stearns counties, the operation has steadily grown over the years.

Were thrilled to have a stable, successful business and the skills and experience to run it effectively and satisfy our customers, Luke says. Were proud to help beautify the lawns of central Minnesota one client at a time.

Founded in 1977, Plainfield, Illinois-based Spring-Green Lawn Care has been delivering lawn and tree care services nationwide for over 35 years. Its service is centered on the beautification of residential and commercial customers in middle-class and affluent neighborhoods and communities. Spring-Green is an attractive opportunity for entrepreneurs and existing green industry business owners who want to align themselves with a franchise opportunity that has proven economic resilience, healthy profit margins, industry leading business and marketing intelligence, recurring revenue and retirement & family planning through business ownership. Spring-Green currently has 117 franchises operating in 26 states. Spring-Green Lawn Care franchise owners gave the franchise opportunity a 94 percent overall quality rating, according to the Franchise Research Institute 2011 survey. For more information, visit, or follow Spring-Green Franchise on Facebook, Twitter, LinkedIn or Google+.

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Leading with the Heart: Coach K’s Successful Strategies for Basketball, Business, and Life

Leading with the Heart: Coach K’s Successful Strategies for Basketball, Business, and Life

Leading with the Heart: Coach K's Successful Strategies for Basketball, Business, and Life

  • Size : 22.61 x 14.99 x 2.54 cm

In his more than twenty years coaching the Blue Devils, Coach Mike Krzyzewski has made his program the most admired in the nation, with back-to-back national championships in ’91, ’92, and again in 2001, and ten Final Four appearances since 1986. Now, in Leading with the Heart, Coach K talks about leadership-how you earn it, how you practice it, and how you use it to move your organization to the top. From the importance of trust, communication, and pride, to the commitment a leader must make to

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5 Tips to Shop for Best California Mortgage Rates like a Pro

San Jose, CA (PRWEB) March 31, 2013

Shopping for the best California mortgage rate has always been the primary objective when borrowing a home loan, as it should be. The challenge with this strategy is that there is much misleading information released on the subject by various media.

Here are some tips to help get the best mortgage rate.


SEO for Google Places – The Secret to Crushing Your Competition with Local SEO and Google Places

SEO for Google Places – The Secret to Crushing Your Competition with Local SEO and Google Places

SEO for Google Places - The Secret to Crushing Your Competition with Local SEO and Google Places



Wow! What a great read about Google Places Optimization and SEO. James has absolutely created a valuable resource for business owners who would like to learn what they can realistically get out of their Google Places listing and he explains exactly what you have to do to get the biggest benefits out of your Google Places listing.

Even though most people think that Google Places and SEO is a complex and confusing topic, James breaks dow


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New Deals For Panasonic Viera TC-P50ST50 50-inch Published on Find My Price

Denver, Colorado (PRWEB) March 30, 2013

Find My Price issued a press release on Wednesday informing people that a new review for Panasonics Viera TC-P50ST50 TV set was added on their list of published articles.

Design is usually the first element that is described in TV set reviews. The TC-P50 model received a small score from reviewers at the tech website because the product is larger at the bottom and narrower at the top. While this size difference is meant to distinguish Panasonic from the rest of the Plasma systems on the market, it was appreciated neither by consumers, nor by analysts.

The 50-inch display was, however, largely praised due to the good picture and video quality, but also to the true to life color representation even in very bright areas. Moreover, darker images are rendered black because the TV system has a good black level performance.

The Panasonic system that was tested by reviewers is highly advanced although it is sold for a rather small price. Unlike other models that cost more or less the same, the TC-P50 has been provided with HD 3D video and 3D sound technologies, which means, owners can use these sets to watch tridimensional movies. A pair of 3D glasses is required to fully appreciate the TV set and the most recommended in this case, is Panasonics Active Shutter 3D Eyewear because this product is well-built and has a light-weight structure.

Buyers will find the TV set incredibly easy to use due to the user-friendly interface. Reviewers were pleased with the setting options that the product has to offer because users will be able to perform numerous activities such as surfing the Internet with the help of the built-in Wi-Fi and watching online channels.

Find My Price was launched at the beginning of the year being quickly acknowledged as a reputed tech reviewer. Their good reputation is due to the accurate information that editors add to their product recommendations and market reports.

Eastwick Unveils NOOB, Demystifies Cloud Computing

Sunnyvale, CA (PRWEB) March 30, 2013

Eastwick, an independent strategic technology communications and PR practice, today announced the launch of the revolutionary patent pending NOOB (Neo-Organizational Optimization Brainstorm) technique. Seven years in the making, NOOB aggregates social collaboration platforms, neural networks, Big Data analytics, sentiment tools, and virtual payment systems to finally reveal the enigmatic logistics and inner workings of the cloud.

According to a recent study, one in five Americans (22 percent) admit that theyve pretended to know what the cloud is and how it works. Using the revolutionary NOOB approach, Eastwick has peeled back the fluffy layers of cloud computing and uncovered what clouds REALLY do to bring the Internet to today’s desktop, optimizing productivity and elevating the Cumulous Quotient that powers innovation and business valuation and other stuff that keeps our global economy strong.

What really happens in the cloud

Neo-Organizational Optimization Brainstorm has revealed: