Marketing 2012

Marketing 2012


Perfect for students of all backgrounds and interest levels, Pride and Ferrell’s MARKETING, 16E combines a thorough overview of essential marketing principles with a visually-engaging, reader-friendly presentation. MARKETING, 16E includes the most current coverage of marketing strategies and concepts with extensive real-world examples including material on social networking and digital marketing. This edition has a new chapter on digital media and social networking that incorporates the latest research and trends in the ever-changing environment of e-marketing. You will find important topics drawn from the rapidly-changing world of modern business including social and environmental responsibility, sustainability, globalization, entrepreneurship, and marketing through transitional times.
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Fool-proof Wine Values

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M: Advertising
Overview: M: Advertising is the newest principles addition to the McGraw-Hill M series of texts, and was created with students’ …

Creative Advertising, New Edition
“More than just a nice-to-look-at, easy-to-flip-through book…Pricken has loftier goals—namely, to transform readers into top c…

Advertising, Promotion, and Other Aspects of Integrated Marketing Communications
ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS integrates all aspects of marketing communication…

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The Lead Generation Handbook: How to Generate All the Sales You’ll Ever Need — Quickly, Easily, and Inexpensively
All businesses need sales. But you can’t get sales without getting leads first. This is a comprehensive guide to how to use multip…

The Ultimate Lead Generation Plan
The million dollar skill in business is learning how to generate quality leads for your business. Unfortunately, we all hear stori…

The Truth About Leads
The Truth About Leads is a practical, easy-to-read book shedding light on the secrets that help you focus your B2B lead-generation…

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Marketing Express

Marketing Express


Marketing Express is a new condensed version of Pride/Ferrell Foundations of Marketing, 3/e. Marketing Express does not include the extra end-of-chapter exercises or introductory materials of Foundations, offering greater flexibility for those who prefer a briefer text with limited pedagogy. Marketing Express includes solid, traditional coverage of marketing’s 4Ps as well as coverage of today’s “hot” marketing topics, including ethics, e-marketing, and customer relationship management. The design includes advertisements, photos, screen shots and boxes throughout the text to grab student interest and help make the content real and relevant to today’s students.
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Marketing
Grewal/Levy was designed for today’s changing student population. It has a strong emphasis on experiential learning and focuses …

The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
David Meerman Scotts marketing bible has become a modern day business classic.This is the book every ambitious, forward-thinking, …

Principles of Marketing (13th Edition)
Today’s marketing challenge is creating vibrant, interactive communities of consumers who make products and brands a part of th…