Seth Godin’s Weekend post

Seth Godin weekend blog post.

Good stuff I found this week:

Gridly – Agency like templating system that makes it very easy to create consistently branded print materials.

GaggleAMP – tool that let’s you get your customers and partners involved in amplifying your social media campaigns.

LoopFuse a marketing automation platform that makes it easy generate demand and engage customers through the buying cycle.

View the original article here

Your Keyword Internet Marketing Strategy Is Crucial To Your Success

Keyword internet marketing strategy is something you need to understand very well before you begin your online business. Everything online is geared to getting as much traffic as you can and to do that you need to know which keywords your would be customers are searching for and target those keywords.

Sounds simple enough, doesn’t it? And, in reality, it’s not rocket science but before you jump in to the deep end you need to understand that more goes into good keyword research than just finding out which keywords your customers are using.

For example, let’s say you have a website that sells baby strollers. You would assume that anyone interested in buying a baby stroller would use keywords like “baby stroller” “cheap baby stroller”, “baby stroller sales”, “baby stroller on sale”, etc.

But do you have any idea how many people search for those terms? Do you know how many other competitors are trying to get their websites to rank for those terms (how competitive they are)? Do you know what other terms people may be searching for?

In order to make the most out of your keyword internet marketing strategy you need a full picture, not just an “idea” of what keywords will work and which ones won’t.

Targeting a keyword that gets 100,000 searches a month sounds like a sound strategy and a great way to make huge money. But, not so fast, if it were that easy everyone online would be a millionaire.

The problem is that the keywords that get hundreds of thousands of monthly searches also have a ton of competition. All of these other websites are fighting over that one little keyword crumb. Many of these sites have full time staffs dedicated to optimizing their website so they can rank well for that keyword. Most beginners and small online business owners simply can’t compete.

Not to worry, though, there are many other very viable strategies to follow. The simplest one is to find longer keyword phrases (longtailed keywords) and target those instead.

It’s true, they may only get a few thousand searches a month but they will also have far less competition. And, you can target as many of these long tailed keywords as you want.

So, why fight over the scraps when you can target a dozen or so long tailed keywords that are all getting a 1,000 searches a month? By using this strategy you could very realistically get about 12,000 visitors a month to your website! Not too shabby. Let the big boys fight over the other keywords while you just quietly go about your business.

Ultimately, your online business will live or die by the quantity and quality of the website visitors you get to your site. No matter what method you use to get those visitors, you will need a solid keyword internet marketing strategy. I hope I’ve shown you that trying to go after the highly competitive keywords is more work and most likely won’t net you much reward.”

Hot Trends according to Google – May 15, 2011

search term         local count    global count
dancing with the stars    1000000        1220000
internet radio         165000       368000
detroit news         246000        246000
psych             165000        246000
imf            40500        201000
minecraft skins         90500        201000
rangers             60500        201000
sta            27100        201000
chord overstreet   74000        165000
lacrosse         90500        135000
palestine        33100        110000
mermaid             33100      90500
paul simon        27100         90500
hitch             22200   74000
aztec             27100         60500
playstation blog     22200         49500
mike huckabee         22200       27100
johannes gutenberg     8100        22200
jorge posada        9900       12100
psn update         2400         5400

Wise Words of Failure

Some of the greatest thinkers of all time can teach us the most important lessons.

“Anyone who has never made a mistake has never tried anything new.”
Albert Einstein

To be successful we need to begin, without taking the first steps there can be no success. Many people do not begin because they fear mistakes. Welcome mistakes, learn from them and then you will ensure you do not make the same mistake again.

“Remove failure as an option.”
Joan Lunden

Did you set your goal so that you would fail? NO. Success was the only option then, and is the only option now.

“Success is the proper utilization of failure.”
Unknown

Every failure is a learning experience. A successful person will analyze their failures with smart questions such as:

How can I do it better?
What mistakes did I make?
What did I learn from this?
What can I do differently to ensure success?

By identifying the causes of failure, you can start again with more confidence and knowledge. Every failure will bring you closer to success.

“A man is not finished when he is defeated. He is finished when he quits.”
Richard Nixon

The difference between successful people and unsuccessful people is failure. You can only fail if you stop trying. You must continue trying in order to succeed.

“Success is going from failure to failure without a loss of enthusiasm.”
Sir Winston Churchill

Failure is only an obstacle. If we visualizWisee failure as a brick wall, we can see that there is a way over it. There may be a dozen brick walls in our way, if we climb each one with the same enthusiasm with our goals in sight we will never fail.

“Many of life’s failures are men who did not realize how close they were to success when they gave up.”
Thomas Edison

When you have put effort into achieving your dreams you must keep going. There is no crystal ball, success could be right around the corner. You owe it to yourself to keep trying. The worst punishment in life is to look back and wonder “what if….”

Have a Profitably Day,