Klein Out at CNN, Succeeded by Exec Behind Glenn Beck, Nancy Grace

Media: Klein Out at CNN, Succeeded by Exec Behind Glenn Beck – Advertising Age – MediaWorks@import “/styles/image_popup.css”;CLOSE XSeptember 24, 2010
Login |Register NowAdvanced SearchAdvertising Age: Your Online Source for Marketing and Media NewsAdvertising and Marketing Industry News | AdAgeMore from Ad Age:CreativityAd Age ChinaInsightsJobsAd Age On CampusSign up for E-mail NewslettersMediaWorksStay on top of the news, sign up for our free newslettersE-mailLicensePrintCommentRSSKlein Out at CNN, Succeeded by Exec Behind Glenn Beck, Nancy GraceCNN Shakes Up Ranks; Adding Some Flash to the Pan?by Brian Steinberg
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NEW YORK (AdAge.com) – CNN, which has long insisted that its middle-of-the-road objective journalism would sustain it even as rival cable-news outlets have grown increasingly partisan, looks as if it’s trying to add some flash to its daily report.

Jon KleinJon Klein The Time Warner network, which has been beset for months by declining ratings, today said it was parting ways with Jon Klein, who has overseen the network’s U.S. operations since November of 2004.

Mr. Klein, a news veteran with previous experience at CBS News, raised some eyebrows when he canceled CNN’s long-running “Crossfire” debate program in 2005 after the program was attacked by satirist and Comedy Central host Jon Stewart, who dismissed the program as nothing more than “partisan hackery.”

But CNN had recently appeared to be changing its steps somewhat. The network recently unveiled a new “Crossfire”-like program featuring Eliot Spitzer, the disgraced former New York governor. And it has unveiled plans to bring in Piers Morgan, a TV host with a reputation for being colorful, to take over for the soon-to-depart Larry King.

Overseeing these operations and others will be Ken Jautz, a longtime CNN executive who has recently supervised HLN, a sibling cable channel that is decidedly less serious about how it presents news. In 2006, Mr. Jautz gave Glenn Beck, then a radio host without a TV presence, a program on HLN that catapulted Mr. Beck toward stardom. Under Mr. Jautz’s aegis, HLN also introduced programs such as “Nancy Grace,” “Joy Behar,” “ShowBiz Tonight,” “Issues with Jane Velez Mitchell” and “Morning Express With Robin Meade.” Mr. Jautz will be exec VP of CNN’s U.S. operations.

Ken JautzKen Jautz Jim Walton, president of CNN Worldwide, called the moves a “change in the way we do business at CNN” during a conference call with reporters.

In a memo to staffers, however, Mr. Walton said that the channel would not back away from presenting the news straight. Ongoing coverage, said Mr. Walton, “will reflect the qualities that CNN is rightfully famous for: commitment to truth, respect for facts, service to no political agenda and passion for journalism and analysis done right and well.”

In a move that would seem to bolster this mission, Mr. Walton today said he would install an exec VP-managing editor at CNN Worldwide with a mandate “to shape and connect our newsgathering across networks, shows, and websites.”

“Ultimately, the goal is that the kind of front-page reporting and analysis that captures a news event, translates its meaning and shapes the dialogue about the story will continue to emerge in even more prominent and more accessible ways to CNN’s audiences,” he said. A search for an executive to fill the role, a new one at CNN, is in progress.

As part of its shakeup, CNN named Scot Safon, a longtime marketing executive at Time Warner’s Turner cable unit, to run HLN as exec VP. Mr. Safon had been chief marketing officer of CNN Worldwide.


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Are You Striving to Be the Best in a Category? Or Simply the Best?

Posted by Derek Walker on 08.26.10 @ 04:08 PM “Are you the very best at what you do, or are you the very best black at what you do?” my client asked, staring me in the face. I didn’t expect that. This client is sharp. Every time we meet or talk he has a new probing question. Not that I mind the questions; I enjoy the conversations they spawn. I told him I was going to write a blog about this one. Oh yeah, my answer. Without blinking I replied: “I strive to be the best at what I do, period. Why do you ask?”

The client responded, “There’s nothing wrong with being one or the other. Folks just need to understand the ramifications of whatever they decide, and be cool living with them. I ask because I don’t want the best black guy or the best white guy working on my account – I want the person who wants to be the best. Period.”

We continued to talk but my mind was racing with thoughts about how I feel about this issue. What does my answer say about my agency and myself?

This is not about diversity. Please note this client is black/African American.

I have to admit that I’ve struggled with writing this post. I’ve gone back and forth about which direction I should take it. I wrestled with how deeply I wanted to delve into this subject. Then, I decided I’m just going to write this and let the chips fall where they may.

I love being black. I’ve been black my entire life. I think I’ll remain black until the day I die. It’s what I know. However, my skills, talents and experiences are more than black or white or brown or whatever other color you want to throw in there.

I’m a creative. And even that has become a bad thing to be. People in the industry say the word “creative” like it is a curse but it isn’t. It is a blessing. There are no words to express the joy of creating something that speaks to people, something that makes folks smile or laugh or gasp or cry or simply causes them to think a little differently about something.

Which makes this even harder.

I’ve never witnessed a client ask an agency something so straightforward. It is refreshing. I do know of several agencies that have thought about this.

It is easy to say how you might answer this, but does your work and knowledge and passion reflect your answer?

Anyone can claim that they aspire to be the best, but are you really pushing for that?

That’s what I struggled with – making sure my actions match my words.

It’s hard. And sometimes they don’t, but everyday I wake up thinking, “Today is the day I realize my dream of complete and total world domination. Soon, so very soon.”

This is not about diversity.

You can easily substitute any descriptor you want for the word “black.” This question is for all of us. Are you striving to be the best period?

What say ye?

Derek Walker is the janitor, secretary and mailroom person for his tiny agency, brown and browner advertising based in Columbia, S.C.

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Updates to Ad Age’s Annual 2008

Updates to Ad Age’s Annual 2008 – Advertising Age – DataCenter@import “/styles/image_popup.css”;CLOSE XSeptember 24, 2010
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The Top 25 Newspapers chart (P. 44) should have noted that figures exclude Sunday magazine revenue.


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About Power 150

Todd Andrlik ranks the top media and marketing blogs
Power 150 Blog Submit Your Blog About FAQ

Published: August 03, 2007

The Power 150 is a ranking of the top English-language marketing blogs in the world, as developed by marketing executive and blogger, Todd Andrlik. It’s really as simple as that, except that the name isn’t strictly accurate: It currently ranks hundreds of blogs written about pretty much every imaginable marketing discipline.

It’s now housed on Ad Age, partly because we thought it’d draw some traffic and links for us, but also because both Todd and Ad Age figured it was a useful service to rank and showcase all these sources of information in one place, where thousands of readers could discover them. With more than 700,000 registered users on our site and a host of daily and weekly products, we also hope we can grow the traffic to Todd’s creation and some of the blogs it highlights.

What Todd came up with is a largely objective ranking, which is probably why it’s already gained such popularity among marketing and media bloggers. It uses a basic multimetric algorithm to obtain a final ranking based on the sum of eight sources, seven of which come from Alexa, Yahoo, PostRank and Collective Intellect. The last is Todd’s own personal subjective measure. In the case of a tie, individual scores for a blog are weighted in the following order (from highest to lowest): Todd Points (1 to 15): As the only subjective measure in the Power 150 algorithm, 1 to 15 opinion points were assigned to each blog. Todd Andrlik values frequent, relevant, creative and high-quality content as well as unique visual appearance and style. The use of audio, video and graphics is also heavily weighted in the Todd Points. PostRank (1 to 50): PostRank is a service that measures the active engagement of your blog posts. By tracking sources such as Digg, Twitter, Facebook, del.icio.us, Google, RSS feed subscriptions, comments and page views (among other things), PostRank can measure how well your blog does on a post-by-post basis. We take a composite score of all your posts in the past 30 days and then scale it to provide a relative measure of how well you’ve been doing recently. Yahoo InLinks (1 to 30): Much like Technorati’s InLinks count, Yahoo uses its Site Explorer to tabulate the number of links to a particular blog. We then scale this number down to a 30-point scale. Alexa Points (1 to 25): Alexa ranks sites with an algorithm that incorporates page views and reach (the percentage of all web users who have visited that particular site). For the Power 150, we take that rank and assign it a proportional score between 1 and 25 and factor it into a blog’s total score. Collective Intellect (0 to 30): Collective Intellect is a social media analytics company that works with brands to evaluate consumer opinion, measure buzz, identify customer sentiment and manage corporate reputations at the industry, company, brand, campaign and messaging levels. For the Power 150, Collective Intellect’s authority ranking uses a patent-pending algorithm to calculate an author’s authority on a topic, including such measures as link-analysis between on-topic posts, topic density, author’s percent of contribution to the topic, number of comments and post quality.
As we said, credit for the idea and a lot of the hard work goes to Todd who is still responsible for assigning those Todd Points. But Todd also gives a shout out to the Marcom Top 100, a Dutch-language blog ranking that inspired him. Ad Age and Todd would also like to give a great deal of credit to the TechBrew crew, which automated his original system, as well as our web products team, who have made it the tool it is today. That’s really easy. Just fill out this form and submit; we’ll get you up there as soon as possible. If you have a blog listed on the Power 150, you can let everyone know where you stand with our easy-to-use javascript badge. Just find your blog in the list, click its badge icon and copy and paste the code wherever you’d like. As the rankings fluctuate day-to-day, the number in the badge will be dynamically updated, so your readers can see where you’re ranked each time they visit your site. If you’re the modest type, you can also grab a generic badge that simply lets people know you’re on the Power 150 without divulging your ranking.

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How Do You Search for a Creative Director in a Multiplatform World?

Posted by Marc Brownstein on 09.23.10 @ 03:39 PM Marc Brownstein My agency is hiring a new type of creative director. This was always the easiest hire for me to make. Not so this time. As I was writing the job description with our HR manager, I realized that what we need today and tomorrow is more challenging than ever before.

To succeed, it takes more than being able to lead teams and execute offline and online. It’s about having a different approach to building brands, shifting a mindset from instinctively assigning copywriter/art director teams to being as creative and strategic with staffing projects as with the concept itself. For example, a creative team now may include a user-experience expert, digital designer, video director and blogger/copywriter. Think that’s easy for someone who’s been creative directing for five or more years to adapt to and truly believe in?

Another aspect to consider: Is it better to hire a creative director who started out in traditional advertising or bring in a digital native? Our experience has been mostly the former. But perhaps now’s the time to seriously consider the latter. In an integrated agency, it’s truly best to find a creative leader who comes from either background, and embraces multiple platforms.

Many candidates claim to be that special individual. Few actually possess those talents.

Another thing to consider: In Brownstein Group’s structure, and that of an emerging number of small-to-mid-size shops, the creative director works closely with a digital strategist to brief, and guide creative teams. For some CD’s, that just won’t work. But we’ve found that the digital strategist works like a brand planner, only the insights are about user experience, navigation and consumer engagement.

This process will be fascinating, for sure. I’ll write a follow-up post and let you know the outcome.

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