This is from the Direct Magazine website:
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Fan of Ansel Adams.
If you think the marketing challenges of 2009 look daunting, imagine for a moment you were Barack Hussein Obama back in 2007. Being an unknown, untested, awkwardly-named black man with limited resources going against one of the biggest brand names in Democratic politics, you’d hardly anticipate a victory in the playoffs, much less a win in the finals. Yet, that is exactly what happened. Obama’s remarkable success offers a clear and prescient 10-point playbook for marketers who want to beat the odds in 2009
In-bound From Obama: 10 Ideas for 2009
As someone who works in this industry, it has been tough. But radio is a great marketing weapon in a down economy.