Online TV, Video & Phone Show Biggest Yearly Growth

Online TV, Video & Phone Show Biggest Yearly Growth
Email, news gathering and paying bills online continue to be the most widely used activities among US adults, but downloading TV programs, watching online videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research & Intelligence (MRI).

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Black Friday vs. Cyber Monday Shopping Differs by Generation

Black Friday vs. Cyber Monday Shopping Differs by Generation

Cyber Monday seems to be gaining steam as a favorite holiday shopping day, with 26% of respondents intending to shop on the Monday after Thanksgiving, up from 20% saying so in 2007, according to a Maritz Poll, Retailer Daily reports.

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Why do people buy your product?

Why do people buy your product? If you stack up enough benefits to outweigh the costs of purchasing it, do you automatically close the deal? It doesn’t always happen, does it? Consumers are not calculating machines. They are soft, warm, breathing humans with emotions that assign meaning and personal significance to your products.

How do potential customers evaluate your products (or services)? How do they trade off various factors before deciding? How are their emotions involved in the process? Consumers–whether they realize it or not–use up to six categories of emotional criteria when they decide to purchase your product.

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