Add a Little Drama to Your Marketing

Hello All,

Everyone loves a good story. They can transport you to another time or place or reality. They can inspire and motivate. And they can take your marketing to a whole new level with your prospects and the media.

Adding real-life anecdotes to your marketing arsenal by talking about a problem your company faced or how you met a particular challenge, helps your prospects identify with and relate to your message. Adding a bit of personality and drama helps put a face to your business and helps to differentiate you from your competitors.

Any story won’t do, however. You want to use stories to convey a particular message. So clarifying what message you want to deliver is the first order of business. Then you build your story around that message.

Weave your stories throughout your marketing media: website, brochures, press releases, conference speeches…to draw your prospects in and keep them engaged while you sell them on your service or product.

Have a Profitably Day,

Don MacLeod
Ideas4Rent Marketing
www.ideas4rent.com
A New Blog is published Monday thru Thursday.

Ideas4Rent Suggestion: Streamline your communications with the AWeber Autoresponder. If you are looking for an autresponder that is lighting fast, allows for unlimited campaigns and messages, then you need AWeber Autoresponder.
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Secret to Stopping Procrastination

Hello All,

It may seem obvious, but the best antidote for procrastination is taking action, any action. Jump in. Start at the front, the back, or in the middle, but do something. Once you’re into the project, your paralysis may fall away, and a course of action will become more clear to you.

Is procrastination just laziness? Not really. Psychologists say procrastination is not just an issue of time management. It’s about feeling paralyzed and guilty as you ignore a deadline. It also involves false beliefs.

You might think you work better under pressure, or you feel better about tackling the work later. The project is put off to the point where it can’t be done well before the deadline.

* Fear of failure is the main reason people procrastinate says Neil Fiore, Ph.D., author of The Now Habit. Procrastinators would rather be seen as lacking in effort than lacking in ability.

* Perfectionism is a factor. Those who feel they must be perfect in order to please others often put things off.

* Impulsiveness leads to fractured work time. Rather than staying focused, the procrastinator will allow himself to be distracted by another task and go on to that instead of proceeding with what should be done.

* Depression can lead to procrastination and procrastination can lead to depression.

Have a Profitably Day,

Don MacLeod
Ideas4Rent Marketing
www.ideas4rent.com
A New Blog is published Monday thru Thursday.

Ideas4Rent Suggestion: Streamline your communications with the AWeber Autoresponder. If you are looking for an autresponder that is lighting fast, allows for unlimited campaigns and messages, then you need AWeber Autoresponder.
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Online activities shifting

Hello All,

With more applications and services being offered online, Internet usage is changing. Adults going online frequently to check email has declined by 8 percent since 2000 according to a recent Harris Poll. The number of adults who frequently go online for product research, making travel plans and researching local activities each grew by over 10 percent over the same time period.

E-mail still remains the most prevalent online activity, with 66 percent of respondents saying they go online frequently to send and receive e-mail.

Have a Profitably Day,

Don MacLeod
Ideas4Rent Marketing
www.ideas4rent.com
A New Blog is published Monday thru Thursday.

Ideas4Rent Suggestion: Streamline your communications with the AWeber Autoresponder. If you are looking for an autresponder that is lighting fast, allows for unlimited campaigns and messages, then you need AWeber Autoresponder.
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Creating your own happiness

Hello All,

There are often times when you may feel unhappy or dissatisfied with your life. These feelings tend to be magnified beyond what’s real and you can wind up losing sight of the good things in your life.

Like the Sheryl Crow song says, “Its not getting what you want, it’s wanting what you’ve got.”

You can create your own happiness and it’s not difficult to do. Most people are very lucky in their lives, despite bad things that may happen from time to time. Use these techniques to create your happiness:

* Practice gratitude. Recording what you are thankful for can make you feel pretty happy. Start by feeling lucky to be living in the developed world.

*Focus on what’s right about your life. You have a job and people who care about you, to begin with. You’ll realize that plenty of other things are right if you think about that.

*Don’t plan so many things. When you can see happy times coming, times that you will be able to enjoy, you are likely to feel joyful.

*Revel in moments of pleasure. Learn to pick out special moments and savor them. Promise yourself that you will remember them.

* Spend more time with friends and family. Good relationships with friends and family will make you feel lucky to be alive.

*Be thoughtful and kind. Acts of kindness can help make you feel good. A study by the University of Virginia shows that even witnessing acts of loyalty, kindness, or heroism elevate mood and increase the desire to do good deeds. When you see someone who needs help, you can feel lucky that you are able to provide it.

Have a Profitably Day,

Don MacLeod
Ideas4Rent Marketing
www.ideas4rent.com
A New Blog is published Monday thru Thursday.

Ideas4Rent Suggestion: Streamline your communications with the AWeber Autoresponder. If you are looking for an autresponder that is lighting fast, allows for unlimited campaigns and messages, then you need AWeber Autoresponder.
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Creating your own luck

Hello All,

Does it seem to you that some people are just luckier than others? Is that just the way of the world, or do “lucky” people know something the rest of us don’t?

In his new book, The Luck Factor (Miramax), Richard Wiseman says practicing these skills will help you to be a more fortunate person:
Watch for chance opportunities. There is a certain randomness in luck. When good things seem to come out of nowhere, lucky people notice opportunities, and do what they can to act on them. You can too.

Trust your own judgment. Your hunches are usually right. When interviewing “lucky” people, Wiseman asked why they made a certain choice. They often said they “just knew” it was right.

Expect good things to happen. Positive expectations are self-fulfilling. When you believe that good things will happen, it’s more likely that they will. If you predict doom and defeat for yourself, that’s probably what you’ll have.

Stay positive, and look on the bright side. Sometimes it’s possible to turn bad luck into good luck. A person who lost a job decides to do another kind of work that is more satisfying.

But lucky people are quick to let go when a situation doesn’t work out. They know when to move on.

Have a Profitably Day,

Don MacLeod
Ideas4Rent Marketing
www.ideas4rent.com
A New Blog is published Monday thru Thursday.

Ideas4Rent Suggestion: Streamline your communications with the AWeber Autoresponder. If you are looking for an autresponder that is lighting fast, allows for unlimited campaigns and messages, then you need AWeber Autoresponder.
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Communicate with authority

Hello All,

You can learn to speak with confidence by studying the way you make statements. If you often say “I think,” “kind of,” “maybe,” “probably,” or “just,” you minimize the importance of your statements.

One of the most empowering things a person can do is to speak confidently because words shape the attitudes of others.

As you consider your linguistics, note how many times you use words that indicate indecision or ambivalence. The word “try,” for example, indicates that you will make an attempt, not that you will actually do something. “Try” sets you up for failure because you don’t actually have to succeed.

The word “think” has the same connotation. If you say “I think it would be a good idea to …” your statement is much less powerful than, “It would be a good idea to …” “I think I could lead this project,” is far less effective than, “I could lead this project.”

Therapist Carol Juergensen Sheets says in group exercises, she and colleagues find that the average number of times people use these words is 16 times in a five-minute period. When you recognize that you use them, repeat the sentence to yourself without the qualifier and with confidence. Practice to change old patterns of speaking.

Sheets, of Indianapolis Psychiatric Associates, says your ability to speak confidently and assertively makes a difference in how others see you. If words shape attitudes, it’s important to choose words that empower your belief in yourself and increase your confidence.

Have a Profitably Day,

Don MacLeod
Ideas4Rent Marketing
www.ideas4rent.com
A New Blog is published Monday thru Thursday.

Ideas4Rent Suggestion: Streamline your communications with the AWeber Autoresponder. If you are looking for an autresponder that is lighting fast, allows for unlimited campaigns and messages, then you need AWeber Autoresponder.
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Being top dog declines in popularity

Hello All,

These days, only one in five people actually want to be the person in charge. According to Richard Boyatzis, Ph.D., of Case Western Reserve University, years ago that number was much higher.

Boyatzis says in his book, Primal Leadership: Realizing the Power of Emotional Intelligence, there are many reasons why people would rather not be in the top spot. For them, a demanding job that requires long work hours and a lot responsibility is undesirable.

Though you may appear to be suited for the job, the position may not utilize your strengths. You could feel that you perform best in the supporting role. Maybe you are among those who want to spend more time with family or maybe you just want to leave the job at the end of day.

For true achievement and fulfillment, a position should be a good fit with your wishes and talents. One should not pursue a job because it is expected of them. Many people are better supporting layers and get great satisfaction from being the detail person, the creative type, or the gatekeeper. For them, managerial positions are stressful rather than fulfilling.

Years ago people were quoting “The Peter Principle” which said that workers are promoted to one level above their capability, promoted to their level of incompetence. It’s not true, of course, but it gives food for thought.

Have a Profitably Day,

Don MacLeod
Ideas4Rent Marketing
www.ideas4rent.com
A New Blog is published Monday thru Thursday.

Ideas4Rent Suggestion: Streamline your communications with the AWeber Autoresponder. If you are looking for an autresponder that is lighting fast, allows for unlimited campaigns and messages, then you need AWeber Autoresponder.
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Does the length of your email subject line affect open rates?

Hello All,

Email marketing services provider, EmailLabs, recently conducted a study of open and click through rates based upon the length of an email’s subject line. When analyzed, subject lines with zero-to-49 characters had an open-rate 12.5 percent higher than those with 50 or more characters. Click-through rates for the zero-to-49 character group were 75 percent higher than the 50 or more group.

Visit EmailLabs for more information and email tools.

Have a Profitably Day,

Don MacLeod
Ideas4Rent Marketing
www.ideas4rent.com
A New Blog is published Monday thru Thursday.

Ideas4Rent Suggestion: Streamline your communications with the AWeber Autoresponder. If you are looking for an autresponder that is lighting fast, allows for unlimited campaigns and messages, then you need AWeber Autoresponder.
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What Are Riches?

Hello All,

“Had I but plenty of money, money enough to spare,” wrote Robert Browning. And money is the greatest attribute of riches. A universal desire, money is the materialization of riches, the stuff that makes the rest possible.

Are you looking for financial security? For retirement, for education or leisure? Riches are the overflowing abundance of material possessions – houses, cars, boats, furnishings – everything you ever wanted. For others, riches come in the form of satisfaction and personal independence. Centuries ago, Horace wrote, “By right means, if you can, but by any means, make money.”

Satisfaction comes from accomplishment in employment or attaining goals. It is that feeling of contentment and confidence from a good task well done.

Riches are closely linked with success. And with that comes fame or acknowledgment of position. Success might be the feeling of well-being from the rewards of good effort. Or the enthusiasm and vitality triggered by recognition.

“Success is how well I enjoy the minutes,” said producer Norman Lear. Throughout history, the people who lived with riches often achieved them by hard work, diligence and a belief in themselves. For some people, it took courage, genius and stamina. But for many others, it took nothing special but the desire to turn dreams into reality.

Whether you want millions of dollars, recognition as an artist, or personal freedom, you have the ability to make your life as rich as you want. Think about what you most desire. It may not be hard cash, but what it can buy. Or it may be those feelings of inner satisfaction, from creating something beautiful or strong.

You may want personal independence from the work week, or freedom to live anywhere you want. You may be looking for something meaningful and significant in life – something other than things money can buy.

Whatever your goals, and however difficult they seem to be to accomplish, you have the ability to become who you want.

Can you see yourself surrounded by riches? Picture the world open and in front of you, ready to become the form of your dreams, ready to stage your desires.

Have a Profitably Day,

Don MacLeod
Ideas4Rent Marketing
www.ideas4rent.com
A New Blog is published Monday thru Thursday.

Ideas4Rent Suggestion: Streamline your communications with the AWeber Autoresponder. If you are looking for an autresponder that is lighting fast, allows for unlimited campaigns and messages, then you need AWeber Autoresponder.
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Practice leads to growth

Hello All,

Do you practice for your job or stretch yourself in other ways? It’s not just artists or athletes who practic. Doctors and lawyers “practice” and you should too.

To be effective, practice must have well-defined goals that you can achieve through innovation and repetition. You must know what you are doing wrong, what you need to change, and how to measure your performance.

A practice task must stretch the limit of your ability, or it won’t make you any better. Model yourself after experts and master their approaches, then add your own flair.

Focus on one activity and find extra time for it. Becoming proficient with computer software, for example, requires time to learn it. If you know who is an expert, find time to observe and get a mental image of how it’s done.

Get detailed, constructive feedback on a job so you can do it better next time.

Find a mentor or coach who has the skills you need and can advise you. Give something in return.

Psychologists at the Florida State University, Tallahassee, say small improvements lead to great improvements over time.

Have a Profitably Day,

Don MacLeod
Ideas4Rent Marketing
www.ideas4rent.com
A New Blog is published Monday thru Thursday.

Ideas4Rent Suggestion: Streamline your communications with the AWeber Autoresponder. If you are looking for an autresponder that is lighting fast, allows for unlimited campaigns and messages, then you need AWeber Autoresponder.
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