Power of Negative Thinking

Hello All,

Still skeptical that positive thinking doesn’t work? That’s OK, many people doubt it. But ironically, proof that it does work can be found by looking at negative thinking.

Negative thinking is equally as powerful as its opposite. It can make you sick. It definitely makes you unpleasant to be around. And, it considerably limits what you can achieve.

It’s the notion of a “self-fulfilling prophecy” in action—what we expect turns out to be what we get. Expect negative results and, sure enough, you’ll generate negative results.

Increased stress and lower energy levels are also linked to negative thinking. Studies have demonstrated that negativity weakens your immune system. How many times have you gotten sick during a stressful period in your life?

But why is it that negative thoughts seem to come so much more naturally than positive ones? It’s a habit. We tend to focus on the annoyances and problems in our lives, rather than on everything that’s right. We are bombarded with negative news and told we need to meet impossible ideals. We’ve forgotten the joy of simple pleasures and lack gratitude.

How to switch gears? It takes discipline and practice, but you can control your thought patterns.

Start by eliminating as many of the negative influences around you as possible. An easy one to limit is your intake of the news. You can find out what’s going on in the world without repeated focus on violence and destruction. Then, you want to replace the negative inputs with positive ones.

Read positive materials on a daily basis. Listen to motivational audio tapes or CDs, or to music that inspires or relaxes you. Spend time each day thinking about what you have to be grateful for.

After a couple of weeks of practice, positive thinking should come much more naturally. And I doubt you’ll missing those negative thoughts any more.

MSNBC Report – The Power of Positive Thinking

The Power of Positive Thinking

Have a Profitably Day

Don MacLeod
Ideas4Rent Marketing
www.ideas4rent.com
A New Blog is published Monday thru Thursday.

Ideas4Rent Suggestion: Streamline your communications with the AWeber Autoresponder. If you are looking for an autresponder that is lighting fast, allows for unlimited campaigns and messages, then you need AWeber Autoresponder.
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Tips for relieving stress at work

Hello All,

No matter what your job is, there are times when you can feel overwhelmed with stress at work. Taking a few moments to beat stress can help you remain calm and think more clearly. Here are a few stress-busting tips:

* Stop and do nothing for five or ten minutes (retreat to the mens or ladies room if you need to). Sit quietly and listen to the sounds all around you. This slows heart rate and reduces blood pressure, two of the effects of stress. At the University of Massachusetts School of Medicine they say: Remember that the only thing you can control is the present moment.

* Get background music. In an Australian study, two groups were working on a presentation. Those who worked in silence had increases in blood pressure and heart rates. Those who worked to a calm musical background had steady readings and reported feeling much less stress.

* Take a happy-thought break. Think about a vacation or someone you care about for a few seconds, or up to five minutes. Repeating a positive mantra is helpful as well.

* Laugh at something. Laughter is not only one of the most effective stress busters, it also helps your immune system. Even anticipating something humorous will lower your stress level.

* Take a walk. Taking a five- or ten-minute walk has a very calming effect, much better than a cup of coffee and a roll, say psychologists at Stanford University School of Medicine.

* Practice belly breaths. For several minutes, practice slow, deep belly breaths. They make you stretch your shoulders and loosen the right muscles. Take three or four belly breaths every hour when doing stressful work.

Have a Profitably Day

Don MacLeod
Ideas4Rent Marketing
www.ideas4rent.com
A New Blog is published Monday thru Thursday.

Ideas4Rent Suggestion: Streamline your communications with the AWeber Autoresponder. If you are looking for an autresponder that is lighting fast, allows for unlimited campaigns and messages, then you need AWeber Autoresponder.
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Make that first impression with a prospect a successful one

Hello All,

Even though we’re taught not to judge a book by its cover, first impressions are critical to how we are received after the first few moments of an introduction. Prospects and clients are no different, so it’s important that you take your first moments with a new potential client very seriously. Your first impression sets the tone for how receptive your prospect will be to your sales message.

So how are we being assessed during those first few moments? Surprisingly, what you are actually saying is near the bottom of the list. Visual cues, like appearance and body language are what take hold first. The tone of your voice is also important.

Here’s some ways to make sure the first impression you make is a good one:

Use the other person’s name right away. When you use the client’s name within the first few seconds of conversation, you are sending a message that you value that person and are focused on him. Nothing gets other people’s attention as effectively as calling them by name.

Give good handshake. It should be firm, but not too strong—and never limp.

Pay attention to your body language. Make eye contact and don’t forget to smile. This will make your prospect feel comfortable and convey that you are interested in them.

Choose your first words carefully. Although they’re near the bottom of the list in terms of importance to your first impression, there’s no reason to leave them to chance. Lydia Ramsey, author of Manners That Sell, suggests expressing some form of thank you when you meet the client, such as, “Thank you for taking your time to see me today.” Clients will appreciate you when you appreciate them.

Don’t forget good grooming. An unprofessional appearance is difficult to make up for. If your prospect’s office follows professional dress, you should too. Hair and hands, for both men and women, should be well groomed.

If you have ever been in contact with SCORE (a free business counseling service) then you know what a invaluable service they offer small business owners. Click on the link to see a sixty second guide to making a first impression.

SCORE – 60-Second Guide to Making a Good Impression

Have a Profitably Day

Don MacLeod
Ideas4Rent Marketing
www.ideas4rent.com
A New Blog is published Monday thru Thursday.

Ideas4Rent Suggestion: Streamline your communications with the AWeber Autoresponder. If you are looking for an autresponder that is lighting fast, allows for unlimited campaigns and messages, then you need AWeber Autoresponder.
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The advantage of good public relations

Hello All,

Good public relations can represent a great value to small enterprises trying to get the word out about their business. A PR campaign can be significantly less expensive than advertising. And mention of your business in the media provides a degree of credibility and legitimacy that advertising dollars can’t buy.

Hiring PR professionals with the right contacts is a wise expenditure for entrepreneurs interesting in conducting a strong PR campaign. You’ll want to be careful about who you hire, because there is a learning curve involved in bringing a PR consultant up to speed on your business. You want to invest this time with someone you are confident can deliver. There are several types of practitioners that you may want to consider:

Small agencies can provide you the personal service that you need and often have strong contacts with local media. Be sure to interview all who will work on your campaign and understand what their functions will be. Often smaller agencies have 1-2 experienced professionals with many inexperienced underlings carrying out the bulk of the work.

A boutique agency can be larger in size, but will often specialize in a specific business sector. If your business is in technology or healthcare, this can be a particularly good choice for you. Their industry knowledge and relationships with trade publications will be superior to smaller agencies and independent practitioners.

Independent consultants often got their start in larger agencies, so they have a valuable depth of knowledge. Be sure your independent consultant is dedicated to their business, and not just freelancing until the next opportunity at a larger firm opens up.

For most small businesses, a large firm is not your best choice. They are prohibitively expensive, and your small account will not get the choice talent or attention that the a-list clients receive.

Whomever you choose, be sure to speak with anyone who will work on your campaign. Ask for references and call them. Explain your goals and choose the person or firm that is the best fit for you.

Here are some websites where you can learn more about public relations.
The Public Relations Society of America
Online Public Relations
Advertising vs. Public Relations
Press Blaster Software

Have a Profitably Day

Don MacLeod
Ideas4Rent Marketing
www.ideas4rent.com
A New Blog is published Monday thru Thursday.

Ideas4Rent Suggestion: Streamline your communications with the AWeber Autoresponder. If you are looking for an autresponder that is lighting fast, allows for unlimited campaigns and messages, then you need AWeber Autoresponder.
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Make Your Point Clearly

Hello All,

People tend to use careless language when they speak because they assume other people know what they mean. Unfortunately, they often leave others uncertain or confused about what they want.

At the New York Center for Critical Thinking, they recommend that you pay close attention to the way you express yourself. Think before you speak, and make sure to present your thoughts logically. It helps to use examples.

When listening, listen not only for the facts but for the feelings behind them. If you don’t fully understand what you’re being told, ask what the person means by that or why it was said. Explore the conversation, and you’ll learn more.

Have a Profitably Day

Don MacLeod
Ideas4Rent Marketing
www.ideas4rent.com
A New Blog is published Monday thru Thursday.

Ideas4Rent Suggestion: Streamline your communications with the AWeber Autoresponder. If you are looking for an autresponder that is lighting fast, allows for unlimited campaigns and messages, then you need AWeber Autoresponder.
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Learning To Think On Your Feet

Hello All,

Certain professions require a certain amount of quick decision making on a daily basis. People like doctors, fire fighters and even stock traders receive extensive training so that they can make capable decisions in a little amount of time.

Even if you don’t face such critical decisions on a daily basis in your job, preparation can make a big difference on the occasion where you need to think on your feet.

How do you think fast on the job? Business experts at Wharton School say your depth of knowledge on a particular subject is the key.

* Know what your primary objective is. If it’s to serve customers, your actions relate to that goal. If you operate a machine or heavy equipment, your primary goal is personal safety, and fast decisions focus on avoiding injuries.

* Use team members effectively. While making a fast decision may be required, it may not have to be instantaneous. Depend on your team. Gather information that others have and consider it before you make a fast decision.

* Check with the experts. A Wall Street trader has to act pretty fast to take advantage of a situation. Before she does, however, she checks with known experts in the field to find out what’s going on with a particular company whose stock is going up or down.

* Prepare ahead for certain crises. Whatever your job, there will come a time when you face one. Think of various crisis scenarios and what you could do.

All of your fast-action decisions may not be the best ones you could make. But if you are prepared, sought counsel, and have done the best you could under the circumstances, you can forgive yourself if you’ve made a less than ideal call.

Have a Profitably Day

Don MacLeod
Ideas4Rent Marketing
www.ideas4rent.com
A New Blog is published Monday thru Thursday.

Ideas4Rent Suggestion: Streamline your communications with the AWeber Autoresponder. If you are looking for an autresponder that is lighting fast, allows for unlimited campaigns and messages, then you need AWeber Autoresponder.
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Behavioral targeting the new buzz in online advertising

Hello All,

The success of recent ad trials employing behavior targeting by American Airlines and Snapple has brought the marketing model into the forefront of online advertising. But wait a minute, wasn’t behavior targeting the “next big thing” in the late 90’s?

Before search marketing–tying advertising to content–there was behavior targeting—tying advertising to behavior. But at the time, internet advertising was all about the volume, not necessarily the quality of traffic. With a little maturity and a better understanding of can and can’t work online, online advertisers may finally be ready to make use of behavior targeting.

Behavior targeting technologies allow advertisers to reach out to targeted groups of consumers earlier in the purchase process, and don’t rely on direct consumer participation as search marketing does (keying in search terms). According to a new report by eMarketer, by the end of next year behavioral targeting will account for 8.3% of all online advertising spending.

By anonymously tracking a user’s online activities, advertisers can analyze behavior and serve ads based on that information. For example, based online behaviors, a certain demographic pattern could appear that users of an diet information site also like to visit iVillage.com and read USA Today. A diet food advertiser could then advertise their product on every page seen by that demographic on those websites, not just on the diet or fitness related pages (assuming these site were offering advertising utilizing behavioral target technology).

As with many online technologies, privacy remains a concern. If advertisers can handle privacy responsibly without aggravating consumers, the benefits of behavior targeting will mean the technology is finally here to stay.

Have a Profitably Day

Don MacLeod
Ideas4Rent Marketing
www.ideas4rent.com
A New Blog is published Monday thru Thursday.

Ideas4Rent Suggestion: Streamline your communications with the AWeber Autoresponder. If you are looking for an autresponder that is lighting fast, allows for unlimited campaigns and messages, then you need AWeber Autoresponder.
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When is the best time to send marketing email?

Hello All,

Email services provider, Return Path, says that Monday is the best day to assure the permission-based e-mails you send get delivered. They based their findings on a study of more than 16,000 e-mail campaigns sent between January and April 2004.

To increase the chance that an e-mail will reach its intended recipient, don’t send it between 2 am and 6 am, and 10 am and 2 pm — both times have the worst delivery rates. The best time period turns out to be from 6 am to 10 am with delivery rates 2% above average.

For days of the week, Monday is the best day to send a permission marketing e-mail. The delivery rate on Friday is slightly below average, while Saturday and Sunday see rates significantly below average. Saturday is the worst day to send e-mail in terms of delivery rate. Early and late in the day on Monday and Tuesday are among the top 10 times to send email.

Why does day and time matter to email deliverability? Once again, you have spammers to thank for that. About 20% of permission-based e-mail does not get to inboxes because it gets mistaken for spam, and most spam is reported between 9 and 3 pm. Many spam filters screen tougher from during the times noted above and on the weekend because of the greater levels of spam sent during these times. Unfortunately, legitimate marketing e-mails wind up getting caught in filters.

Have a Profitably Day

Don MacLeod
Ideas4Rent Marketing
www.ideas4rent.com
A New Blog is published Monday thru Thursday.

Ideas4Rent Suggestion: Streamline your communications with the AWeber Autoresponder. If you are looking for an autresponder that is lighting fast, allows for unlimited campaigns and messages, then you need AWeber Autoresponder.
Aweber AutoResponder – Click Here

Marketing with benefit statements

Hello All,

As most business owners have found out along the way, having a top notch product or service is not enough to be successful. Among the many factors needed for success, being able to communicate your business to your target market is vital.

How can you communicate in a way that brings results? By using benefit language that describes the results they will get if they hire you.

The mistake most businesses make is to talk too much about the features of their product or service, and not nearly enough about the benefits to the client. If a prospect takes the time to read your brochure or look at your advertising, what he wants to know is “what’s in it for me?”

Features describe how your product works, or what you do. Benefits describe the result the customer will receive from using your product or service. For example, in-home consultation may be a feature of a carpeting retailer, which means you get the result of making selections from the comfort of your home without have to drive anywhere.

If you’re having difficulties describing your business’ benefits try this: Take a major feature of your product and describe what will be the customer experience as a result of that feature. Sum up that experience in a concise sentence or two, and you’ve just written your first benefit statement.

Take a look at your marketing materials. They should be loaded with benefit statements. When your prospects are able to clearly conceive the benefits they’ll get from buying your product or service, they’ll line up quickly to become customers.

Have a Profitably Day

Don MacLeod
Ideas4Rent Marketing
www.ideas4rent.com
A New Blog is published Monday thru Thursday.

Are you neglecting your best source of new sales?

Hello All,

Increasing sales is a primary goal for most companies, and often the focus in accomplishing this goal is on acquiring new customers. But you can also greatly increase sales by concentrating your efforts on your existing customer base. You’ve already spent the marketing dollars to acquire them, so why not get the most sales revenue you can?

Your existing customers are actually your easiest sale. Since they’ve already purchased from you, they are more receptive to any offers you make them. Here are some strategies to keep in mind:

Immediately follow up a sale with another offer to your customer. This is when they’re most likely to purchase again. Discount codes, coupons, and special customer-only deals are highly successful when offered immediately after a sale.

When you introduce a new product or service, give your existing customers advance notice and incent them to act quickly with a special offer.

If you’re short on other products to offer, try developing an information product like an ebook or training course related to your specialty area. This types of products can be quickly and easily developed for little cost. You could also license or become an affiliate for another companies products to increase your offering.

Keep in regular touch with low cost communications like email and postcards to stay present in your customers’ minds.

Have a Profitably Day

Don MacLeod
Ideas4Rent Marketing
www.ideas4rent.com
A New Blog is published Monday thru Thursday.